Audi reshuffles top management at Lamborghini, China brand AUDI, and Neckarsulm plant
Audi announced coordinated leadership changes at Automobili Lamborghini, its Chinese brand AUDI, and the Neckarsulm plant, effective July 1, 2026, to strengthen global knowledge transfer and transformation.
- 2026
- 2027
What Happened
Audi Group announced a series of management changes effective July 1, 2026. Fermín Soneira becomes Chief Technical Officer at Lamborghini, succeeding Rouven Mohr who moved to Audi AG's Technical Development board on March 1. Fred Schulze, current plant manager of Neckarsulm, becomes CEO of the AUDI and SAIC cooperation project in China. Thomas Bogus, previously CEO of Audi Brussels, becomes plant manager at Neckarsulm. These changes are intended to advance knowledge transfer between subsidiaries and divisions.
Rouven Mohr moves to Audi AG as Member of the Board for Technical Development
Fermín Soneira becomes CTO at Lamborghini, Fred Schulze becomes CEO of AUDI China project, Thomas Bogus becomes plant manager at Neckarsulm
“These strategic and well-orchestrated personnel changes strengthen the Brand Group Progressive worldwide. We rely on leaders who combine market expertise, operational excellence, and technical competence.”
Why this matters
These appointments aim to advance Audi's electrification and AI initiatives by placing experienced leaders in key technical and operational roles across its brands and regions.
Terms in This Story
- supercar
- A high-performance luxury sports car, typically with exceptional speed and handling.
- electrification strategy
- A company's plan to incorporate electric powertrains, including hybrids and fully electric vehicles, into its product lineup.
- hybridized model portfolio
- A lineup of vehicles where every model includes a hybrid powertrain combining a gasoline engine with an electric motor.
Summarised from the linked release; details can be imperfect — always verify against the original source.