Hyundai unveils children's artwork on official buses for the 2026 World Cup
48
5-12
What Happened
Hyundai Motor Company, in collaboration with FIFA, today unveiled the Official National Team Bus designs for the FIFA World Cup 2026, featuring winning artwork from its global youth initiative, 'Be There With Hyundai.' The designs transform the tournament's most visible touchpoints into a celebration of youth creativity on the world stage. A total of 48 winning artworks were selected from a global pool of submissions, each representing a qualified National Team.
- Tickets to a Group Stage match
- Round-trip airfare
- Accommodation
National Team slogan contests
Sustainability pledges
First-ever global children's drawing contest
“Through 'Be There With Hyundai,' we've created a platform where children's voices and creative dreams reach the world's biggest stage. As part of our World Cup campaign 'Next Starts Now', this initiative is designed to turn the next generation’s dreams into reality by giving them a meaningful place in the tournament itself.”
“Seeing their artwork displayed on the National Team Buses is more than a creative achievement - it’s a moment of belief and inspiration for these children and their families, and a reflection of what football can represent for people around the world.”
Why this matters
The initiative gives young fans a platform to showcase their creativity on a global stage, reinforcing Hyundai's commitment to engaging the next generation.
Terms in This Story
- Be There With Hyundai
- Hyundai's flagship fan engagement program for the FIFA World Cup, encouraging fan participation through various activities since 2006.
- FIFA World Cup
- International football tournament organized by FIFA, held every four years.
Related coverage
- Hyundai Partners with Epic Games to Bring FIFA World Cup 2026 Campaign to Rocket League and Fortnite
- Hyundai and FIFA Museum Open 'Legacies of Champions' Fan Experience at Rockefeller Center for World Cup 2026
- Hyundai Motor Group Named Automaker of the Year at 2026 AutoTech Awards
- Mercedes-Benz and TYTAN Technologies Sign MoU for Drone Defense Vehicles
- Hyundai Motor Group Says Real-World AI Integration Attracts Silicon Valley Engineers