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Live2026-10-27 18:11 UTC+34 todayUpdated
HyundaiBy Business

Hyundai unveils children's artwork on official buses for the 2026 World Cup

Hyundai Motor and FIFA revealed the Official National Team Bus designs for the 2026 FIFA World Cup, featuring children's artwork from Hyundai's global youth initiative.

Winning artworks
48
Age range of participants
5-12

What Happened

Hyundai Motor Company, in collaboration with FIFA, today unveiled the Official National Team Bus designs for the FIFA World Cup 2026, featuring winning artwork from its global youth initiative, 'Be There With Hyundai.' The designs transform the tournament's most visible touchpoints into a celebration of youth creativity on the world stage. A total of 48 winning artworks were selected from a global pool of submissions, each representing a qualified National Team.

Prize package for each winning child
  • Tickets to a Group Stage match
  • Round-trip airfare
  • Accommodation
Evolution of Hyundai's 'Be There With Hyundai' program
  1. 2006-2018

    National Team slogan contests

  2. 2022

    Sustainability pledges

  3. 2026

    First-ever global children's drawing contest

“Through 'Be There With Hyundai,' we've created a platform where children's voices and creative dreams reach the world's biggest stage. As part of our World Cup campaign 'Next Starts Now', this initiative is designed to turn the next generation’s dreams into reality by giving them a meaningful place in the tournament itself.”
— Sungwon Jee, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company
“Seeing their artwork displayed on the National Team Buses is more than a creative achievement - it’s a moment of belief and inspiration for these children and their families, and a reflection of what football can represent for people around the world.”
— Nick Brown, Director of Commercial Partnerships, FIFA

Why this matters

The initiative gives young fans a platform to showcase their creativity on a global stage, reinforcing Hyundai's commitment to engaging the next generation.

Terms in This Story

Be There With Hyundai
Hyundai's flagship fan engagement program for the FIFA World Cup, encouraging fan participation through various activities since 2006.
FIFA World Cup
International football tournament organized by FIFA, held every four years.
Read Original: Hyundai

Summarised from the linked release; details can be imperfect — always verify against the original source.

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