TVS Motor Returns to Rann Utsav for Second Year, Promoting Motorcycling Tourism in Gujarat
TVS Motor Company brought over 100 riders from India and abroad to Gujarat's Rann Utsav for a second year, featuring custom motorcycles and community rides to boost experiential tourism.
- over 100
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What Happened
TVS Motor Company partnered with Gujarat Tourism for the second consecutive year at Rann Utsav, positioning the Rann of Kutch as a premier motorcycling destination. Over 100 riders from communities like TVS Apache Owners Group (AOG) and TVS Ronin CuLT participated in the first-ever West Chapter ride, while the TVS Premium Arena showcased stunt shows, drift training, and motocross experiences.
“The Rann Utsav continues to redefine how destinations can be experienced, blending culture, landscape, and innovation in meaningful ways. The growing participation of riders and communities this year demonstrates how initiatives like this expand the appeal of the Rann of Kutch beyond traditional tourism formats.”
- TVS Apache Pro Performance stunt showcases
- TVS Ronin Drift-R flat track training and customer experiences
- TVS Racing FMX showcases
- TVS Apache RTX adventure training and experiences
- An exclusive Women’s Drift-R Championship
Why this matters
The initiative demonstrates how motorcycle culture can drive tourism and community building, enhancing India's global travel appeal.
Terms in This Story
- Rann Utsav
- An annual desert festival held in the Rann of Kutch, Gujarat, showcasing culture, crafts, and adventure.
- TVS Apache
- A line of performance motorcycles from TVS Motor Company.
- AOG
- TVS Apache Owners Group, a community of TVS Apache riders.
- CuLT
- Culture, Lifestyle, and Travel community for TVS Ronin riders.
Summarised from the linked release; details can be imperfect — always verify against the original source.