TVS Motor Ignites Landmark Second Year At Rann Utsav, Powering India’s Experiential Tourism Through Motorcycling
over 100
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What Happened
TVS Motor Company, in its second year at Rann Utsav, curated motorcycling adventures including community rides, custom motorcycles, and motorsports experiences. Over 100 riders from TVS Apache Owners Group and Ronin CuLT community participated, along with international riders from Italy and Mexico.
“It is an honour to take this vision to the next level by pioneering motorcycling-led adventures that position India’s treasures on the global tourism map.”
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Inspired by the landscapes and culture of the Rann of Kutch.
- TVS Apache Pro Performance stunt showcases
- TVS Ronin Drift-R flat track training
- TVS Racing FMX showcases
- TVS Apache RTX adventure training
- Exclusive Women’s Drift-R Championships
The first-ever West Chapter ride brought participants from Mumbai, Pune, Kolhapur, Jaipur, and Ahmedabad to explore the Rann on two wheels, combining highways, rural routes, and the vast salt desert.
Why this matters
By engaging over 100 riders and international participants, TVS Motor helps expand the appeal of Rann Utsav beyond traditional tourism, creating a new model for destination marketing through motorcycling.
Terms in This Story
- Rann Utsav
- An annual cultural festival held in the Rann of Kutch, Gujarat, showcasing local culture, crafts, and landscapes.
- TVS Apache
- A series of performance motorcycles manufactured by TVS Motor Company.
- TVS Ronin
- A retro-modern motorcycle model from TVS Motor Company.
- CuLT
- Stands for Culture, Lifestyle, and Travel community, a rider community for TVS Ronin owners.
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