Abarth and Gameloft bring New Abarth 600e into Gangstar Vegas
Abarth has partnered with Gameloft to feature the New Abarth 600e in the mobile game Gangstar Vegas, allowing players to drive and customize the electric performance SUV.
- over 280 million
- 1 billion
- over 10,000
What Happened
Abarth has partnered with Gameloft to integrate the New Abarth 600e into the mobile game Gangstar Vegas. Players can drive the electric SUV, complete dedicated missions, and unlock branded rewards. The collaboration aims to reach the game's large player base, which aligns with Abarth's target demographic of performance-minded individuals.
over 280 milliondownloads
The game’s player base is largely aligned with Abarth’s key demographic.
- Drive the New Abarth 600e
- Take part in dedicated missions
- Unlock branded rewards
- Customizable gameplay experience
Why this matters
This partnership highlights how automakers are using mobile gaming to connect with younger, performance-oriented audiences, marketing electric vehicles through interactive experiences rather than traditional ads.
Terms in This Story
- EV
- Electric vehicle, a vehicle powered fully or partly by electricity.
Summarised from the linked release; details can be imperfect — always verify against the original source.