BMW 328 'Bügelfalte' Wins Best of Show at Concorso d'Eleganza Villa d'Este 2026; BMW Unveils Two World Premieres
A 1937 BMW 328 'Bügelfalte' roadster claimed the top honor at the Concorso d’Eleganza Villa d’Este 2026, where BMW also revealed the Vision BMW ALPINA and BMW Motorrad Vision K18.
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What Happened
The BMW 328 'Bügelfalte' from 1937 won the 'Best of Show' award at the Concorso d’Eleganza Villa d’Este 2026, receiving the Trofeo BMW Group. The unique roadster, named after its distinctive metal edging, is the only special roadster produced at the Munich plant. Its owner, Stefano Martinoli, also received a special A. Lange & Söhne 1815 CHRONOGRAPH timepiece.
BMW presented two world premieres at the event. The Vision BMW ALPINA is a 2+2-seat coupe with a V8 engine and four elliptical exhaust tailpipes. The BMW Motorrad Vision K18 is a motorcycle with a 1,800 cc six-cylinder in-line engine, designed around the theme 'The Heat of Speed'.
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“I think the Concorso d’Eleganza Villa d’Este is exactly the right place to unveil a new car; it’s very much in keeping with this year’s motto 'Future needs Heritage'.”
Why this matters
The event highlights BMW's commitment to blending heritage with innovation, showcasing historic models alongside future concept cars and reinforcing the brand's prestige in the luxury automotive world.
Terms in This Story
- Concorso d’Eleganza Villa d’Este
- An annual classic car competition held at Villa d’Este on Lake Como, Italy, known for its elegance and prestige.
- Trofeo BMW Group
- The BMW Group trophy awarded to the Best of Show winner at the Concorso.
- Bügelfalte
- German for 'pressed crease', referring to the distinctive metal edging on the car's front wings.
- Vision BMW ALPINA
- A concept car previewing a future model from the newly established BMW ALPINA brand, combining luxury and performance.
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