BMW and LEGO co-create a special 40th anniversary LEGO Speed Champions BMW M3 E30 set
To celebrate the 40th anniversary of the BMW M3 E30, LEGO and BMW have teamed up to design a unique LEGO Speed Champions kit with a matching full-size showcar.
- 358
- 17 cm
- 7 cm
- €27.99
What Happened
The BMW M3 E30 is now available as a LEGO Speed Champions set, featuring a special-edition livery co-designed by BMW and LEGO design teams. The 358-piece kit includes a realistic driver minifigure and measures 17 cm long by 7 cm wide. For the first time, the livery is applied both to the LEGO model and to an actual BMW M3 E30 showcar.
Press release announcing the collaboration; pre-orders open on LEGO.com.
Product launch in LEGO stores, BMW dealers, and online; public presentation in Berlin.
€27.99RRP
The set is available for pre-order and will be released on 1 August 2026.
Why this matters
This collaboration brings together two iconic brands to create a collectible that lets fans of all ages engage with automotive heritage through play.
Terms in This Story
- livery
- A distinctive paint scheme or design applied to a vehicle for branding or decoration.
- minifigure
- A small plastic figurine used in LEGO sets, often representing a person.
- Speed Champions
- A LEGO product line featuring brick-built replicas of real-world sports and racing cars.
- showcar
- A full-size vehicle used for display purposes, often featuring custom design elements.
Summarised from the linked release; details can be imperfect — always verify against the original source.