BMW Reveals Vision ALPINA Design Study, Heralds New Chapter for High-Performance Brand
BMW unveiled the Vision BMW ALPINA, a one-off design study that reimagines the brand's heritage with modern luxury and performance.
- 5,200 mm
- 22 in
- 23 in
What Happened
Revealed at the 2026 Concorso d’Eleganza Villa d’Este, the Vision BMW ALPINA is a design study that heralds a new chapter for a brand defined by extreme capability, sophistication, and the mastery of both performance and comfort. At 5,200 mm in length, its presence is substantial: wide, low, and confident. A V8 powertrain drives the experience, tuned to produce the characteristic notes of the Alpina exhaust: rich and deep at low speed, sonorous at high revs.
“Alpina has always represented a very specific idea of performance and refinement—where speed and comfort are complementary ambitions. Our role as the new custodians of this brand is to preserve this distinctiveness and shape it for a contemporary context.”
The Vision BMW ALPINA deepens the defining principles of speed, comfort, and sophistication. It features a modernized deco-line painted under the clear coat, 22-inch front and 23-inch rear wheels with a 20-spoke design, and an interior with full-grain leather from the Alpine region. The cabin integrates BMW Panoramic iDrive with a custom digital interface for ALPINA, and retains the Comfort+ setting for a more supple ride.
BMW ALPINA became an exclusive brand within the BMW Group in 2026. Next year, customers will be able to experience the first model of the BMW ALPINA brand—inspired by the BMW 7 Series, but unmistakably BMW ALPINA.
Why this matters
The study signals how BMW will evolve the ALPINA brand after acquiring it in 2026, blending traditional speed and comfort with contemporary design and technology.
Terms in This Story
- V8
- An internal combustion engine with eight cylinders in a V configuration.
- Deco-lines
- Distinctive decorative stripes on Alpina vehicles, a hallmark since 1974.
Summarised from the linked release; details can be imperfect — always verify against the original source.