Hero MotoCorp Kicks Off Festive 2026 Campaign Celebrating Five Indian Art Forms
Hero MotoCorp has launched its festive 2026 campaign, putting five regional Indian art forms and their master artisans at the centre of a Ganesh Chaturthi-themed push.
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- 14–25 September 2026
What Happened
Hero MotoCorp has unveiled its festive campaign celebrating the arrival of Lord Ganesha through Indian art forms: Warli (Maharashtra), Kalamkari (Andhra Pradesh/Telangana), Gond (Madhya Pradesh), Pichwai (Rajasthan) and Mata ni Pachedi (Gujarat). Bringing together artisans from different regions of India, the campaign places the country's folk heritage at the heart of the festive conversation while introducing a contemporary sensory expression through the Hero Destini. It runs from 14 September to 25 September 2026, across the Ganesh Chaturthi festive period. Each artwork was created by an artist rooted in the craft and credited by name.
- Warli — Maharashtra — Dilip Rama Bahotha (@bahothadilip)
- Kalamkari — Andhra Pradesh / Telangana — Kanukurthi Guna Sekhar Sai (@guna_sekhar_kalamkari_arts)
- Gond — Madhya Pradesh — Raju Dhurwey (@rdhurweyd)
- Pichwai — Rajasthan — Deepak Verma (@deepaksharma_art)
- Mata ni Pachedi — Gujarat — Chitara Jagdishbhai Vaggibhai (@matanipachediby_sunilchitara)
The campaign also brings together art and engineering through an ASMR experience created by artist Mayur Jamani using only the sounds of the Hero Destini's all-metal body. Taps, resonances and tones from the scooter have been transformed into a distinctive soundscape for the festive occasion, turning an element of the product itself into an instrument of celebration. The campaign is being brought to life through a regionalised print series, with Hero motorcycles and scooters placed alongside the distinctive visual language of each art form. Rather than using art merely as a decorative treatment, the executions are designed to connect Bappa with the cultural identity of the region in which the artwork originates.
“Festivals offer a powerful opportunity for brands to participate in the cultural moments that matter deeply to people and communities. At Hero MotoCorp, we believe this participation should go beyond promotional message in the festive landscape, instead it should contribute meaningfully to India's rich heritage. With this campaign we are bringing multiple art forms and their master practitioners into the national spotlight, while allowing each region to welcome Bappa in its own local visual language. For us, this is about moving beyond advertising to create a platform that celebrates the people, stories and traditions that make India unique.”
The festive campaign goes live across the Ganesh Chaturthi festive period.
Hero MotoCorp announces the campaign from New Delhi/Mumbai.
The campaign window closes.
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Warli, Kalamkari, Gond, Pichwai and Mata ni Pachedi, each represented by an artist credited by name.
Why this matters
The campaign puts artisan traditions from five Indian states in front of a national audience during Ganesh Chaturthi, tying Hero MotoCorp's motorcycles and scooters to regional cultural identity. It also shows how the company positions its festive marketing as participation in culture rather than pure promotion, with each artist credited by name.
Terms in This Story
- ASMR
- Autonomous sensory meridian response — a tingling sensation some people experience in response to particular sounds; the term is also used loosely for soundscapes built from everyday noises.
- Ganesh Chaturthi
- A Hindu festival celebrating the birth of Lord Ganesha, widely observed in India, particularly in Maharashtra.
- Bappa
- An affectionate term for Lord Ganesha, commonly used during Ganesh Chaturthi celebrations in India.
Summarised from the linked release; details can be imperfect — always verify against the original source.