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HyundaiBy Business

Hyundai and FIFA Museum Open 'Legacies of Champions' Exhibition at Rockefeller Center for 2026 World Cup

Hyundai Motor partners with the FIFA Museum to present a free immersive exhibition showcasing football history at Rockefeller Center during the 2026 World Cup.

Participating teams featured

48

Partnership with FIFA World Cup since

1999

Consecutive host country exhibitions

5

What Happened

The FIFA Museum, presented by Hyundai Motor, brings the 'Legacies of Champions' exhibition to Rockefeller Center in New York City. The free exhibition, open from June 11 to July 19, 2026, features original objects from every FIFA World Cup since 1930, including jerseys from all 48 participating teams of the 2026 tournament, the historic Jules Rimet Trophy, and immersive installations like 'The Final' and 'The Wall of Champions'.

Exhibition Schedule
  1. June 11, 2026

    Exhibition opens at Rockefeller Center

  2. July 6, 2026

    Outdoor fan zone opens on North Plaza

  3. July 19, 2026

    Exhibition and fan zone close

Having partnered with the FIFA World Cup since 1999, Hyundai Motor Company has grown alongside the tournament... 'Legacies of Champions' reflects that shared belief, honoring the tournament’s rich history while looking toward its future.
Sungwon Jee, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company
We are very grateful to our long-standing partnership with Hyundai... the FIFA Museum will be a cultural highlight in New York New Jersey during the FIFA World Cup 2026.
Romy Gai, FIFA Chief Business Officer

Why this matters

This exhibition highlights Hyundai's long-standing sponsorship of the FIFA World Cup and its commitment to fan engagement through innovation, including robotics.

Terms in This Story

Jules Rimet Trophy
The original FIFA World Cup trophy awarded from 1930 to 1970.
Read Original: Hyundai

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