Hyundai and LACMA Extend Art Partnership Through 2037
Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA) have extended their partnership until 2037, marking the largest corporate commitment in LACMA's history.
45
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2015–2037
What Happened
Hyundai Motor and LACMA have been partners since 2015, producing eight major exhibitions and supporting Korean art scholarship. The extended agreement will fund a new biennial exhibition series called Hyundai Project starting in 2028, and expand the Art + Technology Lab's grant program with symposiums and demo days.
Partnership founded; exhibitions 'Rain Room' and 'Diana Thater' presented
Partnership extended through 2037; new biennial grant cycle for Art + Technology Lab announced; publication 'All Impossible Deeds' released
First Hyundai Project biennial survey of an LA and Pan-Pacific artist
“Hyundai Motor's partnership with LACMA was founded upon a shared vision to explore the convergence of art and technology, and to foster new discoveries in Korean art. We are delighted to deepen our commitment to this innovative collaboration, enhancing access for diverse audiences and fostering vibrant cross-cultural dialogue that speaks to the contemporary moment.”
Why this matters
This long-term partnership shows how automakers invest in arts and culture to build brand identity and foster cross-cultural dialogue, while supporting emerging artists and technology initiatives.
Terms in This Story
- Art + Technology Lab
- A program at LACMA that provides grants and support for artists exploring emerging technologies.
- Biennial survey
- An exhibition that takes place every two years, featuring a single artist with a new commission.
- Hyundai Project
- A series of exhibitions sponsored by Hyundai Motor Company, starting in 2028.
Summarised from the linked release; details can be imperfect — always verify against the original source.