Hyundai Mobis Forms Quad Alliance with ZEISS, tesa, Saint-Gobain to Develop Holographic Windshield Displays
92%
10,000 nits
2029
What Happened
The holographic windshield display uses a special holographic optical element film laminated within the windshield glass to project driving information and infotainment images onto the driver and passenger eye level. It achieves a transmittance of over 92% and brightness exceeding 10,000 nits, ensuring clear visibility even in bright daylight. The system can also prevent the driver from viewing the passenger-side screen, allowing passengers to safely enjoy video and gaming while the car is moving.
92%
Clear glass level
10,000 nits
Double that of outdoor LED billboards
“Through this core technology that unlocks the future of automotive displays, we will provide differentiated value to our customers. We will closely collaborate with global partners through the mass production phase to maximize our technological competitiveness and firmly establish our image as a leader in innovative technology in the global market.”
Why this matters
This partnership could revolutionize in-car displays by providing massive, distraction-free information display directly on the windshield, enhancing safety and enabling new infotainment features for passengers while driving.
Terms in This Story
- HWD
- Holographic Windshield Display: a technology that uses the vehicle's windshield as a display without a physical screen.
- HOE
- Holographic Optical Element: a film that redirects light to create images, used in HWD.
- CES
- Consumer Electronics Show: a major annual trade show for consumer technology.
- IAA
- International Motor Show: a major automotive trade show held in Germany.
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