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Hyundai26 JanBusinessHigh confidence

Hyundai Motor and Tate Announce Tarek Atoui as Next Hyundai Commission Artist

Annual commission number

11th

Partnership extension

extended to 2036

Total visitors to date

over 19 million

What Happened

The Hyundai Commission: Tarek Atoui will be open to the public from October 13, 2026 to April 11, 2027, marking the eleventh in an annual series of site-specific works created for Tate Modern’s Turbine Hall. Over the past decade, the Hyundai Commission has welcomed over 19 million visitors. Atoui, born in Beirut and based in Paris, is known for multisensory sound installations that challenge traditional perceptions of audio.

Tarek Atoui sculpts sound, creating a tangible sensory experience that unites musical instruments, physical spaces, and the audience. For the eleventh Hyundai Commission, we look forward to how his radically collaborative and experimental approach will bring people together for a shared reflection on our contemporary world.
DooEun Choi, Art Director of Hyundai Motor Company
Key Dates in the Hyundai Commission Partnership
  1. January 26, 2026

    Announcement of Tarek Atoui as the next Hyundai Commission artist.

  2. March 2026

    Publication of The Turbine Hall: The First Ten Years of the Hyundai Commission.

  3. July 2026

    Opening of a major exhibition dedicated to Ana Mendieta, supported by the Hyundai Tate Research Centre: Transnational.

  4. October 13, 2026 – April 11, 2027

    Hyundai Commission: Tarek Atoui on display at Tate Modern.

Total visitors to Hyundai Commission since 2014

over 19 millionvisitors

The annual commissions have drawn massive crowds to Tate Modern's Turbine Hall.

Why this matters

This partnership highlights Hyundai's long-term commitment to contemporary art, making innovative works accessible to millions of visitors at one of the world's most famous museums.

Terms in This Story

Hyundai Commission
An annual series of site-specific artworks commissioned by Hyundai Motor for Tate Modern's Turbine Hall.
Turbine Hall
The vast industrial space at Tate Modern in London, known for hosting large-scale installations.
Site-specific work
An artwork created to exist in a particular location, taking its meaning from that space.
Read Original: Hyundai