Hyundai Motor Group and Misk Foundation wrap up two-week Urban Innovation Leadership Program in Seoul

Hyundai Motor Group said it successfully concluded the Urban Innovation Leadership Program, a two-week leadership development initiative run in partnership with the Misk Foundation. The program was held from September 7 to 18 in Seoul and brought together members of the Saudi Leadership Society and alumni of Misk leadership programs, who were jointly nominated and selected by the two organizations. It combined the Misk Foundation's leadership ecosystem and understanding of the Saudi context with Hyundai Motor Group's technology, industry expertise and Korean innovation experience. Participants explored developments in smart cities, autonomous mobility, the hydrogen economy, digital twin technology and the robotics industry.

The source describes the program as a fundamental shift in how the Group engages Saudi Arabia, moving beyond technology provision to policy-level collaboration. By working with Saudi's senior government officials, the Group says it positions itself as a strategic partner in shaping regulatory and infrastructure frameworks and in laying the groundwork for a systematic Korea-Saudi policy dialogue platform. That approach is said to open diversified business pathways across smart cities, smart mobility, the hydrogen economy and digital infrastructure. Over time, the knowledge and connections developed through the partnership may create opportunities for further collaboration supporting the objectives of Saudi Vision 2030, an agenda emphasizing environmental sustainability, technological innovation and economic diversification. Hokeun Chung, Executive Vice President and Head of Future Strategy Division at Hyundai Motor Group, and Torky Al-Sajjan, Executive Director of Development and Partnerships at the Misk Foundation, are named in the release.