Hyundai Motor Group Sponsors Second Sumi Jo International Singing Competition in France
Hyundai Motor Group sponsored the second Sumi Jo International Singing Competition in France, drawing over 500 aspiring singers from 55 countries.
- over 500
- 55
- 140th
What Happened
Hyundai Motor Group sponsored the second Sumi Jo International Singing Competition, held from July 6 to 11 at the historic Château de La Ferté-Imbault in France. The competition, founded in 2024 by world-renowned soprano Sumi Jo, aims to discover and nurture emerging vocal artists aged 18-32. This year's edition attracted over 500 aspiring singers from 55 countries. The Group's sponsorship is especially significant in 2026 as it marks the 140th anniversary of Korea-France diplomatic relations, advancing cultural exchange between the two nations.
over 500
from 55 countries
- Sumi Jo
- Olivier O. Medinger (jury president)
- Jonathan Friend (artistic advisor, Houston Grand Opera)
- Paolo Gavazzeni (casting manager, La Scala)
- Alain Lanceron (Chairman Emeritus, Warner Classics and Erato)
- Melanie Allmendinger (artistic administrator, Royal Opera House)
The Group also provided on-site programs linking its premium brand Genesis with the global arts community. Genesis recently announced expansion into Austria, Denmark, Portugal, and Poland by 2027, targeting 11 European markets and over 50 sales locations. In France, Genesis began operations in February with dedicated retailers in Paris and Lille.
Genesis Magma Racing, the Group's motorsport team, successfully completed the 24 Hours of Le Mans in its hypercar class debut in June, becoming the first South Korean auto brand to compete in the endurance race. This achievement demonstrates the technical capability and teamwork of the Genesis brand.
Why this matters
The sponsorship reinforces Hyundai Motor Group's commitment to arts and culture, particularly significant in 2026 as it marks the 140th anniversary of Korea-France diplomatic relations. The competition nurtures young opera talent aged 18-32 and deepens the Group's connection with customers worldwide through cultural patronage.
Terms in This Story
- soprano
- The highest vocal range for a female singer, typically used in opera and classical music.
- hypercar class
- The top category in endurance racing, such as the 24 Hours of Le Mans, featuring high-performance prototype cars.
Summarised from the linked release; details can be imperfect — always verify against the original source.