Hyundai Motor Group to Sponsor Cultural Festivals in Korea and France for 140th Anniversary
140 years of Korea-France relations
80th
What Happened
Hyundai Motor Group is sponsoring the Classical Bridge International Music Festival in Seoul (June 4–12) and the Festival d'Avignon in France (July 4–25) as part of the 140th anniversary of diplomatic ties. As official mobility sponsor, Hyundai will provide chauffeur services and protocol vehicles including the IONIQ 9, PV5, and EV4. At the Festival d'Avignon, the group will also run brand experience events for local customers.
Classical Bridge International Music Festival in Seoul
Festival d'Avignon in France
Why this matters
This sponsorship helps Hyundai deepen connections with global customers through art, while celebrating a historic milestone in Korea-France relations.
Terms in This Story
- protocol vehicle
- A vehicle assigned for official transportation of VIPs or guests.
- chauffeur service
- A service providing a professional driver for a vehicle.
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