Hyundai Motor Sponsors CNN Original Series 'K-Everything' Premiering Worldwide on May 9
Hyundai Motor is the exclusive sponsor of 'K-Everything', a four-part CNN Original Series hosted by Daniel Dae Kim exploring Korean culture's global impact, premiering May 9.
- 4
- 22 years
What Happened
Hyundai Motor Company is the exclusive sponsor of the CNN Original Series 'K-Everything,' which premieres worldwide on May 9. Hosted by actor Daniel Dae Kim, the four-part series explores Korean culture through music, film, food, and beauty. The sponsorship reflects Hyundai's journey from its Korean roots to a global mobility leader and its vision of 'Progress for Humanity.'
The series will air on CNN International and stream on HBO Max, with episodes featuring K-pop artists like Psy, actor Lee Byung-hun, Michelin-starred chefs, and beauty experts. Hyundai's partnership with CNN International Commercial spans 22 years, and the collaboration aims to reach a global audience with authentic Korean storytelling.
“K-Everything marks a significant milestone as we develop a CNN Original Series with our long standing brand partner HMC for our global audience. We are proud to reach this inaugural moment where K-Everything will showcase forces behind Korea's cultural rise, tracing how distinct traditions evolved into global phenomena.”
Why this matters
The sponsorship aligns Hyundai's brand with the global Korean cultural wave, showcasing its journey from Korean roots to a global mobility leader, and illustrates how automakers engage in cultural storytelling beyond technology.
Terms in This Story
- K-pop
- Korean pop music that has gained global popularity.
- Korean Wave
- The rise of Korean culture worldwide, including music, film, food, and beauty.
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