Jeep and Harley-Davidson announce 2026 partnership with European rally events
Jeep and Harley-Davidson are partnering in Europe for 2026, kicking off with the European Spring Rally in Senigallia, Italy from April 30 to May 3.
- 2026
- 2014
What Happened
Jeep and Harley-Davidson have resumed a collaboration that began in 2014, organizing multiple events across Europe in 2026. The partnership aims to strengthen the bond between the two brand communities, united by values of freedom, passion, adventure, and authenticity. Events will be promoted through social media and supported by dealers.
- European Spring Rally, Senigallia (Italy), April 30–May 3
- Harley Owners Group Rally, Cascais (Portugal), June 18–21
- European Bike Week, Faaker See (Austria), September 8–13
- International Ladies Of Harley event, Pescara (Italy), October 3
- HOG Winter meeting, Genoa (Italy), November 28
“Two icons, one soul perfectly captures the spirit of this collaboration. Jeep and Harley-Davidson are more than brands—they are authentic symbols of freedom and adventure. Both speak to people who choose their own path, driven by the desire to explore beyond boundaries and live life without constraints. Whether on four wheels or two, this partnership celebrates a shared mindset rooted in capabilit”
Why this matters
This partnership brings together two iconic brands with passionate communities, offering shared events that celebrate freedom and adventure.
Terms in This Story
- 4xe
- Jeep's designation for plug-in hybrid electric vehicle models
- Harley Owners Group (HOG)
- A community of Harley-Davidson motorcycle owners that organizes rallies and events
Summarised from the linked release; details can be imperfect — always verify against the original source.