Jeep becomes global auto partner of The Snow League winter sports championship
Jeep has partnered with The Snow League, the first professional winter sports championship for snowboarding and freeskiing, as its global automotive partner.
- $2.2 million
- 175+ countries
What Happened
Jeep has been named the global automotive partner of The Snow League, the first professional winter sports championship entirely dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist Shaun White, the league completed its inaugural season with a finale in LAAX, Switzerland. Jeep showcased its vehicles at the event and introduced the "Badge for Biggest Air" side award.
“Our partnership with The Snow League is grounded in Jeep®’s longstanding values of rugged capability and an unwavering pursuit of adventure. For more than 80 years, the brand has enabled winter sports enthusiasts to push boundaries—navigating steep trails, rocky terrain, and snow-covered landscapes that few vehicles can conquer. This collaboration further underscores Jeep®’s enduring commitment to”
Aspen, USA
Yunding Snow Park, China
Aspen, USA
LAAX, Switzerland (Finale)
- Sena Tomita (Japan) – Women's snowboard halfpipe
- Yuto Totsuka (Japan) – Men's snowboard halfpipe
- Eileen Gu (China) – Women's freeski halfpipe
- Luke Harrold (New Zealand) – Men's freeski halfpipe
Why this matters
This partnership links Jeep’s adventure brand with winter sports, potentially increasing brand visibility among outdoor enthusiasts and supporting the growth of a new league.
Terms in This Story
- Halfpipe
- A U-shaped snow structure used in snowboarding and freeskiing competitions.
- Freeskiing
- A discipline of skiing involving tricks and jumps, distinct from traditional alpine skiing.
- 4xe
- Jeep's designation for plug-in hybrid electric vehicles.
Summarised from the linked release; details can be imperfect — always verify against the original source.