Jeep Brand Becomes Official Global Automotive Partner of The Snow League
Jeep partners with the first professional winter sports league dedicated to snowboarding and freeskiing, introducing a new performance award for the biggest air at halfpipe events.
- $2.2 million
- more than 175 countries
What Happened
The Snow League, founded by three-time Olympic gold medalist Shaun White, announced Jeep as its global automotive partner for multiple seasons. The partnership includes event sponsorships, vehicle showcases, and the creation of the Jeep Badge for Biggest Air, awarded to the athlete with the most progressive and highest impact halfpipe jump at each event, regardless of final placement. The winning athletes in both ski and snowboard disciplines will wear a physical Jeep brand patch.
“Welcoming Jeep into The Snow League as our global automotive partner is an exciting moment for us at the league. Jeep is an iconic brand with adventure at its core, and together we’re creating something that goes beyond traditional partnership. From introducing the Jeep Badge to delivering fun, immersive activations at our events, this partnership allows us to elevate competition, engage fans in n”
Season opener at Buttermilk, Aspen Snowmass
Event at Yunding Snow Park, China
Third event at Buttermilk, Aspen Snowmass (partnership activations begin)
Final event at LAAX, Switzerland; first champions crowned
Why this matters
This partnership shows how automotive brands extend their reach into action sports, using sponsorships and awards to engage new audiences and reinforce their adventure-focused image.
Terms in This Story
- halfpipe
- A U-shaped ramp used in snowboarding and freeskiing where athletes perform aerial tricks.
- freeskiing
- A discipline of skiing that includes tricks and jumps, often in terrain parks or halfpipes.
Summarised from the linked release; details can be imperfect — always verify against the original source.