Kia to Debut Two New Exhibitions at Milan Design Week 2026
Kia will host two exhibitions at Milan Design Week 2026, debuting the Kia Vision Meta Turismo concept and exploring its 'Opposites United' design philosophy.
- 4th
- 6
- April 20-26, 2026
What Happened
Kia will host two exhibitions at Milan Design Week 2026 under the theme 'Resonance of Opposites,' celebrating the brand's design evolution. The exhibitions trace a journey from inner reflection to real-world expression, rooted in Kia's 'Opposites United' design philosophy.
The first exhibition, 'Journey of Reflection,' at Museo della Permanente, offers immersive spaces revealing Kia's creative mindset. The second, 'Journey of Projection,' at Salone dei Tessuti, features six concept vehicles, including the public debut of the Kia Vision Meta Turismo. Evening talk sessions and live performances will accompany 'Journey of Reflection.'
Journey of Reflection open daily 10:00-19:00 CEST
Journey of Projection open: April 22 12:00-19:00, then 10:00-19:00 from April 23-26
Why this matters
The exhibitions highlight Kia's design direction and creative process, signaling the brand's commitment to innovation and cultural dialogue through design.
Terms in This Story
- Concept vehicle
- A prototype car built to showcase new design or technology, not intended for production.
- Design philosophy
- A set of guiding principles that shape a brand's aesthetic and creative direction.
Summarised from the linked release; details can be imperfect — always verify against the original source.