Lancia names Belloni CEO of FIAT, Abarth and Lancia as FaSTLAne 2030 takes shape
Lancia has reorganized its leadership, putting Arnaud Belloni in charge of the FIAT, Abarth and Lancia brands in line with Stellantis's FaSTLAne 2030 plan.
- 16 years
- May 21, 2026
- 3
What Happened
Lancia has announced a new organizational structure aligned with Stellantis's FaSTLAne 2030 strategic plan, presented on May 21, 2026. The brand will develop in closer integration with FIAT, leveraging synergies, scale and efficiency while retaining its Italian identity and distinctive positioning. Following the launch and development of the new Ypsilon family, Lancia is now preparing for the commercial introduction of the new Gamma, designed, developed and built in Italy at the Stellantis plant in Melfi.
- Arnaud Belloni becomes CEO of the FIAT, Abarth and Lancia brands and Chief Marketing Officer for Europe, reporting to Emanuele Cappellano, COO Enlarged Europe.
- Gaetano Thorel adds Lancia to his existing FIAT and Abarth responsibilities in Enlarged Europe, with a functional reporting line to Belloni.
- Roberta Zerbi will focus on Customer Journey Excellence and Network Development.
- Olivier François will work alongside Belloni until mid-October to ensure a transition, then continue as a strategic advisor to Stellantis.
Belloni returns to Stellantis after 16 years spent at the Group earlier in his career, where he oversaw marketing for Italian and French brands. He then joined Renault Group as Global Chief Marketing Officer from November 2020 and became Chief Branding Officer for all Group brands in May 2023. In his new role, he will lead the strategic direction of Lancia alongside FIAT and Abarth, ensuring consistency across brand, product and marketing strategy.
Thorel's expanded role aims to strengthen commercial coordination among the three brands across Europe while preserving Lancia's character. Zerbi brings her experience in brand management, commercial operations and customer experience to her new focus. François, who shaped FIAT and Abarth strategy and brand identity, will support the transition and then advise Stellantis.
Stellantis presents FaSTLAne 2030 strategic plan at Investor Day.
Lancia announces new leadership organization.
Olivier François completes transition and becomes strategic advisor to Stellantis.
Why this matters
The reorganization ties Lancia's future more closely to FIAT, aiming for synergies and scale while preserving the brand's Italian identity. It arrives as Lancia prepares to launch the new Gamma, built at Stellantis's Melfi plant, making leadership continuity critical for the brand's next phase.
Terms in This Story
- Chief Marketing Officer
- The executive responsible for a company's marketing strategy and brand management.
- COO
- Chief Operating Officer; oversees day-to-day operations of a company or business region.
- Enlarged Europe
- A Stellantis business region in Europe.
Summarised from the linked release; details can be imperfect — always verify against the original source.