Lynk & Co Launches 'The New 08 Limit Less' Campaign and HowFar App to Encourage Electric-First Driving
Lynk & Co unveils 'The New 08 Limit Less' campaign and a new in-car app, HowFar, to encourage drivers of its plug-in hybrid SUV to maximize electric-only driving.
- 200 km
- Over 1,000 km
What Happened
Lynk & Co has launched 'The New 08 Limit Less' campaign, a marketing push for its plug-in hybrid SUV, the 08. The campaign uses cinematic storytelling to express the feeling of uninterrupted flow. Simultaneously, the brand introduced HowFar, an in-car app that tracks electric-only driving and creates a friendly competition among drivers.
“With The New 08. Limit Less campaign, we wanted to express a feeling rather than explain a feature. The campaign is about flow, about moving through everyday life without interruptions, friction or second thoughts. It’s a creative expression of how driving should feel today.”
HowFar is developed for the Lynk & Co 08 and helps plug-in hybrid drivers maximize electric-only driving. It tracks distance on pure electric power, monitors progress, and compares achievements with other Lynk & Co owners, aiming to make electrified mobility more intuitive and rewarding.
200 km
Plug-in hybrid SUV also offers over 1,000 km total range and DC fast charging.
Why this matters
The campaign and app aim to shift driver behavior toward electric-first usage in plug-in hybrids, addressing range concerns and making sustainable driving more intuitive and rewarding.
Terms in This Story
- Plug-in hybrid (PHEV)
- A vehicle with both an internal combustion engine and a rechargeable battery that can be charged from an external source, allowing limited electric-only driving.
- WLTP
- Worldwide Harmonised Light Vehicles Test Procedure, a standard for measuring fuel consumption and emissions.
- All-electric range
- The distance a plug-in hybrid or electric vehicle can travel on battery power alone.
Summarised from the linked release; details can be imperfect — always verify against the original source.