Lynk & Co Turns Beijing Auto Show Space Into Urban Playground, Debuts GT Concept
Lynk & Co celebrates its 10th anniversary at the 2026 Beijing Auto Show with a bold, experience-led booth featuring the world premiere of its GT Concept and a full lineup of electric vehicles.
- 10th anniversary
What Happened
At the 2026 Beijing Auto Show, Lynk & Co has transformed its booth into an 'urban playground,' blending cars, culture, and community. The centerpiece is the world premiere of the GT Concept 'Time to Shine,' showcased in an immersive three-screen digibox installation with dynamic lighting and animation. The brand also displays the new Lynk & Co 10+ and 10 electric sport sedans, the Lynk & Co 900 five-seat version, and the first Lynk & Co 03+ TCR customer race car.
- World premiere of GT Concept 'Time to Shine'
- New Lynk & Co 10+ and 10 electric sport sedans
- Lynk & Co 900 five-seat version
- First Lynk & Co 03+ TCR customer race car
The booth features interactive zones including a racing center with driving simulators, a CO:LAB for hands-on ornament creation, an AI-powered photo booth, a VR journey through Lynk & Co's 10-year history, and a gamified CO:STORE with rewards. The space also integrates music, art, fashion, and social experiences, reinforcing the brand's 'think outside of the car' philosophy.
Why this matters
The booth demonstrates how Lynk & Co uses non-traditional auto show experiences to connect with a younger audience, while the GT Concept hints at the brand's future design direction.
Terms in This Story
- GT Concept
- A concept car that showcases a brand's future design and performance direction.
- TCR
- Touring Car Racing, a type of production-based race car.
- Digibox
- An immersive digital installation using multiple screens and lighting effects.
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