Mahindra launches Thar OG from ₹10.32 lakh with more power, new off-road tech
Mahindra has launched the Thar OG, a reworked three-door lifestyle SUV priced from ₹10.32 lakh ex-showroom, with deliveries starting 11 October 2026.
- ₹10.32 Lakh
- Over 4 lakh
- 11 October 2026
- 119 kW and 330 Nm
What Happened
Mahindra & Mahindra, which describes itself as India's leading SUV manufacturer, launched the Thar OG on 22 September 2026 as a complete reimagination of its iconic lifestyle SUV. The three-door model succeeds the Thar unveiled in 2020, which Mahindra says created an entirely new category and one of the country's most passionate automotive communities. Prices start at ₹10.32 lakh ex-showroom, and deliveries begin on 11 October 2026. The introductory price is valid for deliveries until 30 November 2026.
₹10.32 Lakh
AXT variant with the D117 CRDe diesel engine and manual transmission; the introductory price applies to deliveries until 30 November 2026.
The three-door Thar is unveiled, creating a new category and a large enthusiast community, according to Mahindra.
Mahindra launches the Thar OG with introductory pricing from ₹10.32 lakh ex-showroom.
Deliveries of the Thar OG begin.
Last date for deliveries covered by the introductory price.
- 119 kW | 330 Nm
- 111.9 kW | 330 Nm
- 87.2 kW | 300 Nm (power and torque unchanged)
- M_Glyde 4G platform with higher stiffness for confident driving on and off road
- Rear PENTALINK suspension with Watts Link for cornering stability and precise control
- DAVINCI Damping with Frequency Dependent Damping (FDD) for a plush ride
- Electric Power Steering and enhanced NVH damping for a refined cabin
- Electronic Locking Differential and purpose-built Terrain Modes for Mud, Sand and Snow
- Bold new grille, new LED headlamps, signature C-shaped DRLs, LED ice-cube fog lamps with cornering lamps and new LED taillamps
- New rugged front and rear bumpers with a wider track and new R19 alloy wheels
- Truffle Brown leatherette seats and a soft second-row armrest with cupholder
- Two new colours, Artemis Silver and Jeans Blue, alongside six existing colours
- 6 airbags including 4 first-in-segment Head Pelvis Thorax Shoulder airbags, all-disc brakes, ESP 9.3 suite and front parking sensors
“The Thar is not just an SUV, it is an emotion. With over 4 lakh customers, it has become one of India's most successful lifestyle SUV brands. With the Thar OG, we have elevated the iconic three-door Thar through significant advances in on-road refinement and off-road capability. Built on the advanced M_Glyde 4G platform, it features technologies such as DAVINCI Damping, Rear PENTALINK suspension with Watts Link, Electronic Locking Differential and Electric Power Steering.”
Why this matters
The Thar is one of India's best-known lifestyle SUVs, and Mahindra says the nameplate has over 4 lakh customers, so this replacement for the 2020 three-door Thar matters to a large existing owner community and to new buyers in that segment. The launch adds more powerful petrol and diesel engines plus new suspension and off-road hardware while keeping the boxy, go-anywhere character. Buyers should note the ₹10.32 lakh starting price is an introductory price that only applies to deliveries until 30 November 2026.
Terms in This Story
- ex-showroom
- The price of a vehicle before taxes, registration and insurance are added, so the on-road cost is higher.
- DRL
- Daytime running lamps — lights that switch on automatically while the vehicle is moving to make it more visible.
- NVH
- Noise, vibration and harshness — how quiet and smooth a vehicle feels to occupants.
- Electronic Locking Differential
- An electronically controlled differential that locks the wheels on an axle so they turn together, improving traction on loose or uneven ground.
Summarised from the linked release; details can be imperfect — always verify against the original source.