Maserati closes Salone Auto Torino 2026 with centenary display and supercar parade
Maserati wrapped up the third Salone Auto Torino with a Piazzetta Reale stand, a Supercar Meeting parade through Turin's hills, and a celebration of 100 years of the Trident emblem.
- 100 years
- 13 units
- 530 HP
- 650 Nm
What Happened
The third edition of the Salone Auto Torino came to a close on September 15, 2026, wrapping up a weekend celebrating the automotive world in the heart of Turin. The open-air show once again drew the general public and the world's most prestigious international brands. Maserati, described as the Motor Valley's longest-standing brand and an ambassador for Italian luxury around the world, took center stage with an exhibition area that quickly became a hot spot for enthusiasts and visitors. Set in Piazzetta Reale and featuring the imposing Maserati Corse Truck, the stand highlighted the dual nature of a brand born to compete and win on road and track.
- New Grecale Trofeo V6 in a Grigio Lamiera Shiny livery, with the 3.0-L V6 Nettuno delivering 530 HP, Sport Premium Dark Red leather upholstery and MacroTwill carbon-fiber inserts
- New GranTurismo Trofeo with the 3.0-L V6 Nettuno producing 590 HP and 650 Nm of torque, in an exclusive Fuoriserie Green Jupiter livery
- MCPURA Cielo in a Fuoriserie AI Aqua Rainbow livery, with carbon-fiber monocoque, 630-hp V6 Nettuno, butterfly doors and a retractable electrochromic glass roof
- GT2 Stradale, the road-legal version of the Maserati GT2, in a Digital Aurora Matte livery with blue interiors
- MC12 Versione Corse in Blu Victory, derived from the MC12 GT1 that won the FIA GT championship in 2005 and limited to just 13 units
- Parade cars provided by the brand: MCPURA in AI Aqua Rainbow, new GranCabrio Modena in Blu Emozione and new GranTurismo in Verde Giada
International media gathered at the Maserati stand for a press conference where Elisa Weltert, General Manager West&South Europe, delivered a photo and video presentation on the latest additions to the lineup as part of the 100th anniversary of the Trident emblem.
Maserati took its cars beyond the exhibition area to the Supercar Meeting Venaria Reale–Torino, joined by Santo Ficili, Alfa Romeo and Maserati CEO; the parade departed from the Palace of Venaria, crossed the hills around Turin and reached the Salone in the afternoon.
The third edition of the Salone Auto Torino came to a close, concluding a weekend of events in central Turin.
100years
Maserati's Salone Auto Torino presence was part of a full calendar marking 100 years of the emblem and its first competitive victory at the 1926 Targa Florio.
The entertainment continued on Saturday, September 12, when Maserati joined the Supercar Meeting Venaria Reale–Torino led by Santo Ficili, Alfa Romeo and Maserati CEO. The procession departed from the Palace of Venaria, traversed the hills surrounding Turin and reached the Salone Auto Torino in the afternoon, bringing a selection of supercars onto the city's streets. Alongside Trident models from local dealer Maserati Forza Torino were three vehicles provided by the brand: the MCPURA in an AI Aqua Rainbow livery, the new GranCabrio Modena in Blu Emozione and the new GranTurismo in Verde Giada. The parade carried the allure and sound of Maserati beyond the exhibition grounds.
At the Royal Gardens, Maserati's sporting heritage provided another highlight, with the GT2 Stradale and MC12 Versione Corse drawing the attention of enthusiasts and embodying the brand's from-track-to-road philosophy, with motorsports acting as a research and development laboratory. The GT2 Stradale is the road-legal version of the Maserati GT2, which achieved success in the GT2 European Series in 2024 and 2025 in Class AM. Beside it stood the MC12 Versione Corse, derived from the MC12 GT1 that won the FIA GT championship in 2005 and limited to 13 units. The display also tied back to the Trident's origin: it was at the 1926 Targa Florio that the emblem first appeared on a Maserati race car, later becoming a signature across the brand's production models. Throughout the event, Maserati product experts were available to media and visitors, with dedicated materials and digital content accessible via QR code.
Previously from Maserati S.p.A.
Maserati has been marking the Trident's centenary across several 2026 events. Earlier in September it brought three rare heritage racers from the Panini Collection to Goodwood Revival 2026, where the event's La Dolce Vita Italian theme set the stage for the anniversary. Days before that, it unveiled new GT2 and GT2 Stradale liveries inspired by its 1958 Eldorado at the TUTTO BENE Hillclimb 2026, also honoring 100 years of the Trident.
- Maserati marks 100 years of the Trident at Goodwood Revival 2026
- Maserati reveals Eldorado-inspired liveries for GT2 and GT2 Stradale at TUTTO BENE Hillclimb 2026
Background drawn from MotorClaw's earlier coverage of Maserati S.p.A.'s official releases.
Why this matters
The Salone Auto Torino is an open-air show aimed at the general public, so Maserati's stand put its newest models — the Grecale, GranTurismo, GranCabrio and MCPURA Cielo — in front of casual visitors and international media, not only buyers. The appearance was also folded into a wider calendar marking 100 years of the Trident emblem and the brand's first competitive victory at the 1926 Targa Florio, tying the current lineup to Maserati's racing history.
Terms in This Story
- Fuoriserie
- A customization program that lets customers personalize a car's colors, materials and finishes beyond the standard offering.
- Monocoque
- A vehicle structure in which the body and chassis form a single load-bearing shell, often used for lightweight, high-performance cars.
- Targa Florio
- A historic Italian open-road motor race held in Sicily and one of the oldest events in motorsport.
Summarised from the linked release; details can be imperfect — always verify against the original source.