Mercedes-Benz S-Class '140 Years. 140 Places' tour returns to Europe
Mercedes-Benz's new S-Class has begun a second crossing of Europe as part of a 140-stop, six-continent anniversary journey that is due to end back in Stuttgart in October 2026.
- 140 years of innovation
- More than 50,000 km
- Six
- 140
What Happened
Mercedes-Benz is marking 140 years of innovation with an epic transcontinental journey of its new S-Class. Three new S-Class sedans set off after the model's world premiere on 29 January 2026, aiming to cover more than 50,000 kilometres across six continents and 140 selected places that stand for the history, pioneering spirit and global presence of the Mercedes-Benz brand. Along the route the new S-Class is accompanied by classic cars, current series models and local vehicles, so that each stop creates unique encounters between the brand's past, present and future. The convoy is now on its second crossing of Europe.
More than 50,000km
Across six continents and 140 selected places, following the S-Class world premiere on 29 January 2026.
World premiere of the new S-Class; three new S-Class sedans afterwards set off on the global journey.
The convoy is expected back home in Stuttgart after its second crossing of Europe.
The worldwide journey ends in Stuttgart, where the history of Mercedes-Benz began.
- Europe: from Stuttgart through Switzerland, France, Spain and Belgium
- South America: Brazil, Argentina, Uruguay and Chile
- North America
- Asia
- Australia and New Zealand
- India, then Africa: Kenya, Namibia and South Africa
- Southeastern Europe, with stops including Turkey, Greece and Hungary
- The Baltic states
- Scandinavia
- The United Kingdom
- Home to Stuttgart, where the tour is expected in mid-October
The trip can be followed digitally through the Mercedes-Benz Community Hub and the brand's social media channels, and new image impressions are continually added on the Mercedes-Benz Media Site. On YouTube, hosts take viewers along the route: Callum Mullin covers Europe, Karl Shakur South America, Benjamin Ortega North America, Tom Exton Australia and Tucker Doss India. The press release is illustrated with 17 images.
Why this matters
The journey is a marketing and community event that puts Mercedes-Benz's newest flagship sedan in front of customers, club members and fans at 140 places worldwide while marking 140 years of innovation. According to the source, people in the regions the convoy visits can take part in meet-and-greets, presentations and other community highlights along the route.
Terms in This Story
- S-Class
- Mercedes-Benz's flagship line of luxury sedans.
- Convoy
- A group of vehicles travelling together along the same route.
- World premiere
- The first public unveiling of a new vehicle model.
- Oldtimer
- A German-language term for a classic or vintage car.
Summarised from the linked release; details can be imperfect — always verify against the original source.