Opel named premium partner at Big Bang AI Festival 2026, showing AI marketing and electric cars

Opel was a premium partner at the Big Bang AI Festival 2026, which took place in Berlin on September 16 and 17. Around 11,500 visitors experienced the German manufacturer's presence at what the source calls Europe's leading AI event, gaining a deeper insight into artificial intelligence, innovation, mobility and customer experience. At the heart of Opel's involvement was the question of how artificial intelligence and digital technologies already enable concrete applications today, and how they can help further develop mobility and the customer experience in future.

The event kicked off with the presentation of the 'Made in Europe – Award for Excellence', which Holger Baumann, Head of Business Development & Transformation B2B at Stellantis, accepted on behalf of Opel Automobile GmbH in the 'Automotive' category. The award honours companies and individuals who strengthen Europe as a business location through innovation, economic commitment and technology. Opel's receipt of the prize opened its program at the two-day festival.

Rebecca Reinermann, Opel's Vice President Marketing, gave a deeper insight into how the manufacturer already uses artificial intelligence in its marketing and brand identity. A key advantage she highlighted is that AI enables the rapid and scalable creation of content that also complies with Opel's corporate identity and design guidelines, allowing content to be developed efficiently for different target audiences and communication occasions. Opel relies, among other things, on its collaboration with Unreal Engine, which opens up new possibilities for digitally designing brand worlds and content; Reinermann said artificial intelligence is set to play an even greater role in improving the customer journey. Sabrina Reif, AI Leader at the Stellantis Tech Centre Central Europe in Rüsselsheim, explained how AI will be integrated even more closely into Opel models in future and made available to customers, with vehicles evolving further from a pure means of transport into intelligent and connected spaces for experiences.

At the Opel stand, visitors could experience how future technologies are already part of automotive reality today, with the focus on the battery-electric all-wheel-drive Grandland Electric AWD and the latest Astra Sports Tourer Electric. Both all-electric passenger cars combine locally emissions-free mobility with innovative technologies, including the integration of ChatGPT, which enables intelligent digital functions to be experienced directly in the vehicle and provides entertainment during the journey. The Corsa GSE Vision Gran Turismo offered a visionary glimpse into a digital future in which motoring, gaming and virtual experiences are even more closely intertwined. Opel's presence thus bridged the technologies available today and the visionary digital motoring experiences of tomorrow.