Alfa Romeo celebrates 116th brand anniversary and 50th museum anniversary with fan event
Yesterday, Alfa Romeo hosted a double anniversary celebration at its Arese museum, bringing together thousands of enthusiasts and showcasing exclusive models.
- 116 years
- 50 years
- 300
What Happened
Alfa Romeo celebrated a double anniversary yesterday at its Museum in Arese: 116 years of the brand and 50 years of the museum. The event attracted hundreds of cars from past and present, and thousands of enthusiasts from over 300 official clubs worldwide.
Key displays included the new 33 Stradale two-seater coupé limited to 33 units and the Giulia Quadrifoglio Luna Rossa limited series of ten units, both from the BOTTEGAFUORISERIE program. Racing cars from Scuderia del Portello, such as the Formula 1 Alfa Romeo 183T and the GTAM, were also on show.
- Alfa Romeo Luna Rossa motorhome and team
- Scuderia del Portello
- Italian Alfa Romeo Register (RIAR)
- Alfa Romeo Driving Academy powered by Scuderia de Adamich
over 100,000visitors
from 120 countries
Why this matters
The event underscores Alfa Romeo's strong community of fans and its strategy to blend heritage with modern creations like the 33 Stradale and Giulia Quadrifoglio Luna Rossa.
Terms in This Story
- Biscione
- Historical emblem of Alfa Romeo, depicting a snake swallowing a man.
- Scuderia del Portello
- Alfa Romeo's historic racing team founded in the 1920s.
- BOTTEGAFUORISERIE
- Alfa Romeo's personalization program for exclusive models.
- Alfisti
- Passionate fans of Alfa Romeo.
Summarised from the linked release; details can be imperfect — always verify against the original source.