Alfa Romeo Driving Academy Hosts 200 Journalists at Varano, Announces Customer Track Programs
Alfa Romeo invited 200 journalists from 15 countries to the Varano de’ Melegari circuit to experience its full lineup and announced two customer track programs.
- 200
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What Happened
Two hundred journalists from fifteen markets participated in the Alfa Romeo Driving Academy event at the Varano de’ Melegari circuit, driving the full Alfa Romeo lineup from the Junior and Tonale to the Giulia, Stelvio, and Quadrifoglio high-performance versions. The course included setting driving position, track laps with professional instructors, tests on the GT Track, and telemetrics analysis to improve driving awareness and control.
Alfa Romeo CEO Santo Ficili stated: 'The enthusiasm of the international press is the greatest possible confirmation of the driving pleasure that has always been Alfa Romeo's hallmark. Our cars are made to be driven and to inspire real emotions in those who sit behind the wheel.' Sofia Spanou de Adamich, President of Scuderia de Adamich, added that the academy aims to offer safe and fun driving experiences.
- Quadrifoglio Driving Experience: A day on track for buyers of new Giulia Quadrifoglio or Stelvio Quadrifoglio, included in the price.
- Advanced Driving Experience: Advantageous conditions for all new Alfa Romeo customers, featuring contests, miniskid car exercises, and telemetrics analysis.
“The enthusiasm of the international press is the greatest possible confirmation of the driving pleasure that has always been Alfa Romeo's hallmark. Our cars are made to be driven and to inspire real emotions in those who sit behind the wheel.”
Why this matters
The Alfa Romeo Driving Academy offers customers exclusive track experiences, reinforcing the brand's focus on driving pleasure and heritage.
Terms in This Story
- Biscione
- The serpent emblem used by Alfa Romeo, symbolizing the brand.
- Quadrifoglio
- Italian for 'four-leaf clover', denoting Alfa Romeo's high-performance models.
- Scuderia
- Italian word for 'stable' or 'racing team', used here as part of the driving academy name.
- Telemetrics
- A system that monitors and analyzes vehicle data such as speed, steering, and braking to assess driving performance.
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