Alfa Romeo named Official Car of Genoa International Boat Show
Alfa Romeo will serve as Official Car at the 2026 Genoa International Boat Show, with a courtesy fleet and static displays at the Levante Waterfront from October 1–6.
- 66th
- 125,000
- Over 1,000
- 90
What Happened
Alfa Romeo is participating as Official Car in the Genoa International Boat Show, scheduled for October 1 through 6, 2026, at the Levante Waterfront, the new exhibition center designed by Renzo Piano. Throughout the event, the Alfa Romeo line-up serves as the official fleet for an exclusive courtesy service and appears in static displays in the Show’s spaces. The partnership between Alfa Romeo and the Genoa International Boat Show, now in its 66th year, is described as speaking the language of the Italian spirit, built on design excellence, attention to detail, and performance.
Alfa Romeo announces its role as Official Car of the Genoa International Boat Show.
The Genoa International Boat Show takes place at the Levante Waterfront.
Alfa Romeo supports Confindustria Nautica events including the Design Innovation Award, Sailor of the Year, SATEC Convention, and Members' Assembly.
- Junior
- Tonale
- Giulia
- Stelvio
125,000
The 2026 edition aims to break the event's own 2025 records, which also included over 1,000 boats on display.
- 125,000 visitors
- Over 1,000 boats on display
- 100 new products with 90 world premieres
- 45 countries represented
- Over 130 events and conferences
The Genoa International Boat Show is one of the top three boat shows in the world by industrial importance and international positioning, with a multi-specialist formula split into five formats: Yacht & Superyacht, Boating Discovery, Sailing World, TechTrade, and Living the Sea. Alfa Romeo's presence is part of a broader two-year program, for 2026 and 2027, alongside Confindustria Nautica at award ceremonies including the Design Innovation Award and Sailor of the Year, and at meets such as the SATEC Convention and the Members' Assembly. The brand says the program confirms the Biscione's link with excellence in the Italian production system.
Previously from Alfa Romeo
Earlier in 2026, Alfa Romeo was the Official Automotive Partner of Foiling Week 2026 on Lake Garda, where it showcased the limited Giulia Quadrifoglio Luna Rossa. That nautical tie-in preceded today's larger role as Official Car of the Genoa International Boat Show.
Background drawn from MotorClaw's earlier coverage of Alfa Romeo's official releases.
Why this matters
The partnership puts Alfa Romeo’s entire 2026 lineup in front of one of the world’s top three boat shows, a global benchmark for the boating supply chain that drew 125,000 visitors in 2025. It also starts a two-year brand program (2026–2027) alongside Confindustria Nautica at industry award ceremonies and meetings, reinforcing the brand’s link to Italian design and production excellence.
Terms in This Story
- Confindustria Nautica
- Italian trade association representing the recreational boating industry.
- Biscione
- The historical serpent emblem used in Alfa Romeo's brand identity.
Summarised from the linked release; details can be imperfect — always verify against the original source.