Alfa Romeo partners with Justine Henin Tennis Academy in Belgium
Alfa Romeo announces a partnership with the Justine Henin Tennis Academy, supporting young tennis talent in Belgium.
2026
1910
What Happened
Alfa Romeo has entered into a partnership with the Justine Henin Tennis Academy, founded by Olympic champion and former world number 1 Justine Henin. The collaboration aims to support future tennis talents by offering an environment that combines ambition and fun, reflecting shared values of discipline, performance, and passion.
Eugenio Franzetti, Head of Marketing at Alfa Romeo, said: "We are thrilled to support the talents at the Justine Henin Tennis Academy, whose ambitions and tenacity fully reflect the identity of Alfa Romeo. Without heart, we would be just machines." Justine Henin added: "I am incredibly proud to see Alfa Romeo commit to a partnership with us in Belgium. Together, we aim to inspire and train a new generation of athletes."
The partnership follows Alfa Romeo's existing collaborations with Italian tennis players Jasmine Paolini and Sara Errani, further strengthening the brand's ties to tennis.
Why this matters
The partnership ties Alfa Romeo's brand values of discipline and performance to developing future athletes, extending its sports marketing into grassroots tennis.
Terms in This Story
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