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Live2026-10-05 21:50 UTC+26 todayUpdated
Alfa RomeoBy Business

Alfa Romeo Sponsors Netflix Series 'Berlin, the Lady with an Ermine' with New 33 Stradale Display and Commercial

Alfa Romeo partnered with Netflix to sponsor the series 'Berlin, the Lady with an Ermine,' showcasing the New 33 Stradale in Seville and featuring a commercial starring Pedro Alonso.

Key figure
2026

What Happened

Alfa Romeo served as a sponsor for the Netflix series 'Berlin, the Lady with an Ermine,' which premiered on May 15, 2026. The automaker displayed the New 33 Stradale at the Plaza de las Setas in Seville during premiere events on May 8-9. Additionally, a commercial titled 'Interrogation' featuring the Alfa Romeo Junior and actor Pedro Alonso will run on Netflix during the first month of the series.

Key Events

  1. May 8-9, 2026

    Netflix premiere events in Seville featuring Alfa Romeo's New 33 Stradale display

  2. May 15, 2026

    Series 'Berlin, the Lady with an Ermine' launches on Netflix with Alfa Romeo commercial

Why this matters

This sponsorship helps Alfa Romeo connect with a global audience through popular entertainment, reinforcing its brand image and marketing reach.

Terms in This Story

Biscione
The snake emblem used as the logo of Alfa Romeo.
Junior
A model of Alfa Romeo, a compact SUV.
Read Original: Alfa Romeo

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