Alfa Romeo to unveil concept car at 2026 Paris Motor Show as a manifesto for its future
Alfa Romeo will reveal a concept car at the 2026 Paris Motor Show that it calls a manifesto for the future of Stellantis' premium sports brand.
- 2026 Paris Motor Show
- 12th to 18th October
- 12th October, 10:55 AM CEST
- Hall 4, Paris Expo Porte de Versailles exhibition center
What Happened
Alfa Romeo will unveil a concept car at the 2026 Paris Motor Show that embodies its vision for the future and the full creative strength of Stellantis' premium sports brand. The company describes it as the car every Alfista has long been waiting for. It is meant to express a distinctive interpretation of the automobile embedded in the DNA of the Biscione, one that transcends the notion of a mere means of transportation and embraces the purest driving emotions.
According to Alfa Romeo, what defines the brand is not only its distinctive design and cutting-edge technology but also the visceral bond it creates with the person behind the wheel, a symbiotic relationship the concept takes to an even more intense level. Its roots lie in a unique automotive culture where craftsmanship, design and performance blend with passion, transforming attention to detail into beauty and beauty into emotion. The car was created for those who still love driving and seeking authentic experiences behind the wheel.
- Italy: its sartorial craftsmanship and refined aesthetic sensibility
- Sportiness: a constant pursuit of dynamism and driving pleasure
- Red: a symbol of performance and passion that has always been part of the brand's heritage
- From these three ingredients comes, in Alfa Romeo's words, a masterpiece that is unmistakably Italian and unmistakably Alfa Romeo, looking to the future with ambition and boldness
The new concept car will be on display in Hall 4 at the Paris Expo Porte de Versailles exhibition center.
The Alfa Romeo press conference will be held.
Previously from Alfa Romeo
Alfa Romeo has been signaling its future product plans: in July 2026 it unveiled a teaser image of an upcoming C-SUV during an Italian industry roundtable and confirmed a 2027 launch. The brand also reported double-digit sales growth in the UK, Japan and Mexico in the first half of 2026, driven by the new Junior compact SUV.
- Alfa Romeo unveils teaser of new C-SUV, set for Q4 2027 debut
- Alfa Romeo reports strong H1 2026 global sales growth led by Junior model
Background drawn from MotorClaw's earlier coverage of Alfa Romeo's official releases.
Why this matters
The announcement shows how Alfa Romeo wants to define itself as it looks to the future, and it puts that vision in front of the public at a major motor show. The brand frames the car as one created for people who still love driving and seek authentic experiences behind the wheel, so it speaks directly to enthusiasts and existing owners. It also presents the marque as Stellantis' premium sports brand.
Terms in This Story
- Alfista
- An enthusiast or devoted fan of the Alfa Romeo brand.
- Biscione
- The emblem of Alfa Romeo; the source uses it to refer to the brand itself.
- CEST
- Central European Summer Time, the time zone used for the press conference in Paris.
- Concept car
- A show vehicle built to preview a brand's design and technology direction rather than a production model.
Summarised from the linked release; details can be imperfect — always verify against the original source.