Arnaud Belloni appointed CEO of FIAT, Abarth and Lancia brands
Stellantis names Arnaud Belloni CEO of FIAT, Abarth and Lancia and Chief Marketing Officer for Europe, effective September 1, 2026.
- 4
- 16
- 30
What Happened
Stellantis has appointed Arnaud Belloni as CEO of the FIAT, Abarth and Lancia brands and Chief Marketing Officer for Europe, effective September 1, 2026. Belloni reports to Emanuele Cappellano, Chief Operating Officer for Enlarged Europe. He returns to Stellantis after 16 years at the company and roles at Renault Group, including Global Chief Marketing Officer from November 2020 and Chief Branding Officer from May 2023. The new structure implements priorities from the FaSTLAne 2030 strategic plan presented on May 21, 2026.
FaSTLAne 2030 strategic plan priorities presented at Stellantis Investor Day, identifying FIAT as one of four Global Brands.
New leadership structure takes effect with Belloni as CEO of FIAT, Abarth and Lancia and CMO for Europe.
Olivier François supports Belloni for a smooth transition before becoming a Stellantis strategic advisor.
Belloni became Global Chief Marketing Officer at Renault Group.
Belloni became Chief Branding Officer for all Renault Group brands.
“We are delighted to welcome Arnaud back to Stellantis. His global perspective, creative leadership and deep knowledge of our brands will be invaluable assets, as we strengthen marketing across Europe and shape the next chapter for FIAT, Abarth and Lancia.”
Gaetano Thorel remains Head of FIAT and Abarth in Enlarged Europe and adds responsibility for Lancia, reporting functionally to Belloni. Olivier François, after more than 30 years of contributions including CEO roles for Chrysler, FIAT, Abarth, DS Automobiles and Lancia, will support Belloni through mid-October. François will then continue as a Stellantis Company Strategic Advisor.
“On behalf of the entire Stellantis team, I want to thank Olivier for his many years of outstanding contributions and leadership across our brands and marketing organization. We wish him every success in his next career chapter and look forward to continuing to benefit from his experience and expertise as a strategic advisor to our Company.”
The FaSTLAne 2030 plan gives FIAT a central role as one of Stellantis' four Global Brands, supported by new global platforms, technologies and industrial solutions. Following Grande Panda, the Grizzly and Grizzly Fastback will be two of the next key additions to FIAT's C-segment offering. With the new organization, FIAT aims to turn its Global Brand role into growth opportunities while keeping its values of simplicity, accessibility, ingenuity and closeness to people's everyday lives.
Previously from Fiat
FIAT has been expanding its European presence, with registrations up 21.7% in the first half of 2026 and market share at 3.3%. The brand also recently unveiled the Grizzly and Grizzly Fastback SUVs, which the current announcement names as key C-segment additions.
- FIAT reports 21.7% growth in European registrations for first half of 2026
- Fiat celebrates 127th anniversary by unveiling Grizzly and Grizzly Fastback SUVs
Background drawn from MotorClaw's earlier coverage of Fiat's official releases.
Why this matters
Belloni returns with deep marketing expertise to lead FIAT, Abarth and Lancia as Stellantis makes FIAT one of its four Global Brands under the FaSTLAne 2030 plan. The move reshapes the brands' leadership in Europe and pairs them more closely, with Olivier François moving to a strategic advisory role. FIAT is broadening its lineup, with Grizzly and Grizzly Fastback as next C-segment additions.
Terms in This Story
- FaSTLAne 2030
- Stellantis' strategic plan announced in 2026 that outlines brand and product priorities for the group.
- C-segment
- A European vehicle size classification for compact cars.
Summarised from the linked release; details can be imperfect — always verify against the original source.