BMW Announces Monterey Car Week 2026 Program: Neue Klasse M Concept, Vision ALPINA, M3 40th, Kith Collab
BMW will premiere the electric BMW M Concept Neue Klasse and Vision BMW ALPINA in North America, celebrate 40 years of the BMW M3, and reveal the next Kith collaboration at Monterey Car Week 2026.
- 40 years
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What Happened
BMW has outlined a major Monterey Car Week 2026 program, announced from Woodcliff Lake, New Jersey, on August 4, 2026. It includes the North American premieres of the BMW M Concept Neue Klasse and Vision BMW ALPINA, a celebration of 40 years of the BMW M3, and the latest chapter in the collaboration with fashion and lifestyle brand Kith. The program spans premieres, anniversary events, motorsport appearances, and design-focused experiences across the Monterey Peninsula. BMW says the two concept vehicles together underscore its forward-looking approach to electrified performance, modern luxury, and emotionally engaging design.
Legends of the Autobahn hosts a special exhibition marking 40 years of the BMW M3 at Pacific Grove Golf Links, with models from the E30 M3 to the new 2027 BMW M3 CS Handschalter on display from 9:00 a.m. to 3:00 p.m. with free admission. Th
Vision BMW ALPINA makes its North American premiere at The Quail: A Motorsports Gathering, which runs from 9:00 a.m. to 4:00 p.m.; the press conference at the BMW ALPINA stand begins at 11:25 a.m.
Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca presents four generations of BMW M3 racing cars. In the evening, BMW hosts an invitation-only Kith for BMW panel discussion with Ronnie Fieg.
BMW presents the BMW M Concept Neue Klasse and Vision BMW ALPINA on the Concept Lawn at the 75th Pebble Beach Concours d'Elegance at The Lodge at Pebble Beach, from 10:30 a.m. to 5:00 p.m.
The BMW M Concept Neue Klasse is an all-electric performance concept with a four-electric-motor drive system. Its M-specific programming for the Heart of Joy "superbrain" enables advanced control of that drive system. The concept follows its world premiere at the 24 Hours of Le Mans and will be presented later at the Rolex Monterey Motorsports Reunion and the Pebble Beach Concours d'Elegance.
The Vision BMW ALPINA is a design study first revealed at the Concorso d'Eleganza Villa d'Este. It combines the brand's signature poise, performance, and comfort with a modern design language featuring a coupé roofline, shark nose, and subtle decorative lines. Its interior uses full-grain leather, fine metal surfaces, and crystal controls. In doing so, BMW ALPINA carries its tradition into the future while setting new standards in design, technology, and craftsmanship.
BMW marks 40 years of the BMW M3 with landmark road and racing cars. At Legends of the Autobahn, models from the E30 M3 to the new 2027 BMW M3 CS Handschalter are displayed with free admission. At the Rolex Monterey Motorsports Reunion, four generations of one of the most successful GT racing cars of all time—from the 1992 E30 M3 DTM to the 2011 E92 M3 GT—will be shown and driven by Mike Skeen, Bill Auberlen, and Frank van Meel.
BMW and Kith will introduce the fourth chapter of their collaboration during an invitation-only panel discussion featuring Kith founder, CEO, and Creative Director Ronnie Fieg. BMW design leadership will host the event, which will unveil bespoke automobiles and offer an exclusive preview of the 2026 "Kith for BMW" clothing and accessories collection. The collaboration celebrates BMW's past and present.
Why this matters
Monterey Car Week is one of the world's most significant automotive gatherings, and these premieres give a first North American look at BMW M's all-electric performance future and ALPINA's modern luxury design. The 40th-anniversary display of the M3 underscores the model's role in BMW's performance heritage, while the Kith collaboration extends the brand into fashion and lifestyle. Together, the program highlights BMW's focus on electrified performance, l…
Terms in This Story
- Neue Klasse
- German for "new class"; BMW's name for a new generation of models and design language.
- Heart of Joy
- BMW's centralized computing unit that coordinates vehicle dynamics functions.
- DTM
- Deutsche Tourenwagen Meisterschaft, a German touring car racing series.
- Concours d'Elegance
- A prestigious judged gathering of classic, luxury, and concept automobiles.
Summarised from the linked release; details can be imperfect — always verify against the original source.