BMW Group reports H1 2026 sales: Europe and US grow, China declines, Neue Klasse driving BEV momentum
BMW Group delivered 1.15 million vehicles in H1 2026, with sales growing in Europe and the US but falling in China, while fully-electric Neue Klasse models boosted BEV momentum.
- 1,156,742
- 116,807
- +38%
- 100,000
What Happened
BMW Group reported a mixed first half of 2026, with total deliveries of 1,156,742 vehicles, down 4.2% year-on-year. Sales in Europe rose 5.4% and in the US 3.9%, while China saw a 20.4% decline. Fully-electric vehicle sales grew 5.2% in Q2, driven by the new iX3, with European BEV sales up 38%.
1,156,742vehicles
Down 4.2% vs H1 2025
- +5.4%
- +3.9%
- -20.4%
- BMW brand deliveries: 1,004,681 (-6.2%)
- MINI brand deliveries: 149,538 (+11.7%)
- Rolls-Royce deliveries: 2,523 (-9.8%)
- BMW Motorrad deliveries: 102,847 (-2.9%)
“Despite challenges worldwide, we achieved positive sales results in the US and Europe. The Neue Klasse continues to show strong momentum. With the BMW iX3*, we are on track to reach the next major milestone of 100,000 new orders.”
Previously from BMW
Earlier this week, the BMW iX3 earned a five-star Euro NCAP rating under stricter 2026 test protocols, reinforcing its safety credentials. MINI also marked 25 years of modern production with a special Oxford Edition Cooper featuring a Union Jack roof.
- BMW iX3 earns five-star Euro NCAP rating under new, stricter 2026 test protocols
- MINI Cooper Oxford Edition celebrates 25 years of modern MINI with Union Jack roof
Background drawn from MotorClaw's earlier coverage of BMW's official releases.
Why this matters
The results show BMW's regional divergence: strong demand in Western markets offsets sharp declines in China. The Neue Klasse electric models, especially the iX3, are gaining traction, signaling that BMW's EV strategy is beginning to pay off in key regions. Buyers in Europe and the US are responding to the new electric lineup, while the Chinese market remains challenging.
Terms in This Story
- Neue Klasse
- BMW's next-generation electric vehicle platform, starting with the iX3 and i3 models.
- BEV
- Battery Electric Vehicle, a car powered solely by an electric battery with no internal combustion engine.
- PHEV
- Plug-in Hybrid Electric Vehicle, a car that combines an internal combustion engine with a rechargeable battery.
Summarised from the linked release; details can be imperfect — always verify against the original source.