Bugatti Creates One-of-a-Kind W16 Mistral 'La Perle Rare' with Bespoke Pearl-Inspired Design
Bugatti's Sur Mesure personalization program crafted the unique W16 Mistral 'La Perle Rare' hypercar, featuring a custom pearl-inspired two-tone paint and hand-painted interior accents.
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What Happened
The story began in August 2023 at the Pebble Beach Concours d'Elegance, where Bugatti Sur Mesure chief Jascha Straub met the client. Together they developed a theme inspired by Bugatti's 'Vagues de Lumière' paint technique, leading to a pearl-inspired design. The car's body is split into two custom shades: a warm golden hue on the upper surfaces and refined warm white below, both developed after extensive research and iterative adjustments.
2shades
Developed over months of iterative refinement
The interior mirrors the exterior with carbon-fiber elements painted white and gold trim lines on door panels. Ambient lighting with warm tones enhances the pearl theme. Hand-polished aluminum accents appear on the steering wheel, console dials, and door handles. A unique 'La Perle Rare' signature, handwritten by Jascha Straub, is embroidered on the center tunnel, engraved on the engine cover, and painted under the rear wing. The iconic Rembrandt Bugatti 'Dancing Elephant' sculpture appears on the gear lever and behind the front wheels, linking modern personalization with the brand's heritage.
Why this matters
This commission highlights Bugatti's ability to turn customer visions into reality through its Sur Mesure program, blending ancestral craftsmanship with modern design to create one-of-a-kind automotive art.
Terms in This Story
- Sur Mesure
- Bugatti's bespoke customization program that tailors vehicles to individual client preferences.
- W16 Mistral
- A limited-production open-top hypercar from Bugatti powered by a 16-cylinder engine.
- Concours d'Elegance
- A prestigious automotive event showcasing rare and classic cars, often with design awards.
- Vagues de Lumière
- Bugatti's hand-painted paint technique inspired by natural light waves.
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