Bugatti W16 Mistral 'La Perle Rare' – bespoke roadster with custom gold-and-white paint
Bugatti has created a unique W16 Mistral roadster called 'La Perle Rare', featuring two new bespoke colors and hundreds of hours of handcrafted detailing.
2023
What Happened
The W16 Mistral 'La Perle Rare' is a one-of-a-kind open-top hypercar shaped by performance, artistry, and heritage. The journey began in August 2023 at Pebble Beach, where Bugatti's Manager of Sur Mesure, Jascha Straub, first met the client. The design process focused on a sculptural, flowing aesthetic inspired by Bugatti's 'Vagues de Lumière' paintwork, culminating in a two-tone composition of gold-infused white and warm white.
- Two entirely new bespoke colors: a warm gold-infused hue on the upper body and a refined warm white on the lower body.
- Hand-applied white and gold dividing lines, requiring hundreds of hours of meticulous painting and masking.
- Diamond-cut alloy wheels finished with a custom paint mixture mirroring the gold and white theme.
- Interior carbon components painted white, with alternating white and gold linework on door panels.
- Warm ambient lighting and polished aluminum trim elements throughout the cabin.
The interior echoes the exterior's artistry with jewel-like precision. A 'La Perle Rare' signature in Straub's handwriting adorns the central tunnel, engine cover, and rear wing. An emotive nod to heritage includes Rembrandt Bugatti's Dancing Elephant sculpture on the gear selector and body panels, uniting contemporary individualization with century-old design genius.
Why this matters
The car showcases Bugatti's Sur Mesure personalization program, demonstrating how the brand transforms its hypercars into deeply personal works of art for discerning clients.
Terms in This Story
- Sur Mesure
- Bugatti's bespoke personalization program that allows customers to create a unique, custom-tailored vehicle.
- W16
- A 16-cylinder engine configuration with four banks of four cylinders, known for high power output in hypercars.
- roadster
- A two-seat, open-top car without a fixed roof, designed for sporty driving.
- hypercar
- An ultra-high-performance sports car, typically with extreme speed, advanced technology, and limited production.
Summarised from the linked release; details can be imperfect — always verify against the original source.