CEER Opens First Mobile Store in Riyadh and Opens Reservations for the SAR 399,000 EXOBOT First Edition
CEER opened its first mobile store at Bujairi Terrace in Diriyah, Riyadh, and started taking reservations for the limited-production EXOBOT First Edition sedan and SUV, each priced at SAR 399,000.
- SAR 399,000
- 850 hp
- up to 670 km
- under 30 minutes
What Happened
CEER opened its first mobile store at Bujairi Terrace in Diriyah, Riyadh, on October 8, 2026, describing the event as the beginning of its nationwide retail rollout. The store gives customers their first opportunity to experience the EXOBOT sedan and SUV up close and to place reservations for the EXOBOT First Edition. CEER says the store is the premier showcase for the first Saudi-made vehicles fully designed, engineered and manufactured in the Kingdom, with technology developed according to the highest global standards and tailormade for Saudi Arabia and the region.
“The opening of our first mobile store marks another important milestone in CEER's journey to build Saudi Arabia's automotive industry. We chose Diriyah for our first mobile store with purpose. A place deeply rooted in the Kingdom's history and where its past, present and future come together. It is a meaningful setting for CEER to begin its customer journey, from a place that represents the beginning of the Saudi story. Today, we are bringing EXOBOT directly to our customers and inviting them to experience the future of Saudi mobility firsthand.”
- Black Color Pack
- Red brake calipers
- Black and red Nappa leather upholstery
- Exclusive First Edition badging, bespoke floor mats, and a unique numbered plaque matched to the vehicle's VIN
- A choice of Harrat Grey or White Musk finishes
- 6-year/200,000 km vehicle warranty on all major components
- 6-year complimentary scheduled servicing
- 6-year roadside assistance
- 8-year/200,000 km battery warranty
670km
Up to, for the EXOBOT First Edition, which also delivers 850 hp, 1,000 Nm and 10-80% charging in under 30 minutes.
CEER opens its first mobile store at Bujairi Terrace in Diriyah, Riyadh, and opens reservations for the EXOBOT First Edition sedan and SUV.
Additional mobile stores are planned at Boulevard City in Riyadh, Red Sea Mall in Jeddah and Nakheel Mall in Dammam, alongside permanent CEER Centers in Riyadh, Jeddah and Khobar.
Start of regular production planned, with CEER focusing initially on its home market of Saudi Arabia.
Regional expansion across the GCC nations begins, paving the way for later growth into the wider regional market.
Together, the planned locations are meant to give customers across Saudi Arabia a seamless ownership journey spanning vehicle sales, test drives, delivery, service and spare parts support, complemented by a dedicated mobile service fleet. CEER says every customer interaction is rooted in warm, authentic Hafawa hospitality and its 'Companion' philosophy. The company describes the network expansion as another milestone reflecting Saudi Arabia's strategic direction toward developing an advanced industrial sector aligned with Saudi Vision 2030.
Previously from Ceer Motors
CEER's EXOBOT was unveiled in September 2026, when Saudi Crown Prince Mohammed bin Salman revealed the flagship electric sedan and SUV as the Kingdom's first flagship electric vehicles. Today's reservations opening follows that world premiere, bringing the same EXOBOT lineup directly to customers.
Background drawn from MotorClaw's earlier coverage of Ceer Motors's official releases.
Why this matters
This is the first chance for buyers to see and reserve CEER's EXOBOT up close, as the Saudi brand moves from unveiling its cars to selling them. The opening also kicks off a nationwide retail and after-sales network, with production planned for early 2027 and GCC expansion in 2028, so the rollout matters to future customers across Saudi Arabia and the region.
Terms in This Story
- OEM
- Original Equipment Manufacturer — a company that designs and builds vehicles under its own brand.
- GCC
- Gulf Cooperation Council — the regional bloc of Gulf Arab states.
- VIN
- Vehicle Identification Number — the unique code assigned to an individual vehicle.
- Saudi Vision 2030
- Saudi Arabia's national strategy to diversify its economy away from oil.
Summarised from the linked release; details can be imperfect — always verify against the original source.