Saudi Crown Prince Unveils CEER's EXOBOT, the Kingdom's First Flagship Electric Vehicles
Saudi Crown Prince Mohammed bin Salman has revealed EXOBOT, the flagship electric sedan and SUV from CEER, Saudi Arabia's national automotive company.
- USD 8 billion
- USD 21 billion
- 7
- 2022
What Happened
His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister and Chairman of the Board of Directors of PIF, revealed EXOBOT, the flagship electric vehicles from CEER, Saudi Arabia's national automotive company. The company calls the reveal a national milestone that reflects Saudi Arabia's strategic direction toward developing an advanced industrial sector aligned with the objectives of Saudi Vision 2030, and says it further strengthens the kingdom's position in the global automotive industry. The EXOBOT sedan and SUV are designed, engineered and manufactured in Saudi Arabia and are described as combining visionary design, advanced technologies, outstanding performance and an exceptional driving experience.
“The launch of CEER's first vehicles represents another step forward in Saudi Arabia's progression to build a sustainable and prosperous industrial ecosystem. It further enables the automotive sector as a key driver of economic growth, through attracting investments, empowering national talent, and expanding the private sector's role to further position Saudi Arabia to become a leading regional and global hub for this industry.”
- EXOBOT is CEER's flagship electric sedan and SUV, described as embodying Saudi innovation and national ambition.
- The two vehicles are part of a planned portfolio of seven models to be launched over the next five years, including midsize and compact vehicles with various propulsion options to serve different customer needs.
- They will be manufactured at CEER Manufacturing Complex (CMC), described as the largest automotive production facility in the Middle East and one of the most technologically advanced in the world.
- The design is inspired by Saudi Arabia's landscape, rooted in its culture and reflective of its vision, and the vehicles were developed according to the highest global standards.
USD 8 billion
More than SAR 30 billion, according to CEER projections.
USD 21 billion
More than SAR 80 billion, alongside quality direct and indirect jobs.
PIF launched CEER in 2022 as the first Saudi vehicle brand, with the aim of supporting the development of the national industrial ecosystem, attracting investments, creating opportunities for the private sector and increasing Saudi GDP. The announcement aligns with PIF's efforts to develop an integrated and competitive local automotive ecosystem as part of its mandate as a key driver of Saudi Arabia's economic diversification.
Previously from Ceer Motors
Ceer has been building out its manufacturing base ahead of this reveal. In January 2026 the company partnered with Dürr to install one of the world's most advanced paint shops at its manufacturing complex in King Abdullah Economic City. In February 2026 it signed 16 agreements worth more than SAR 3.7 billion at the PIF Private Sector Forum, targeting 45% local sourcing of vehicle components by 2034.
- Ceer Motors and Dürr to Install Advanced Paint Shop at Saudi EV Factory
- Ceer Signs 16 MoUs Worth SAR 3.7 Billion to Boost Saudi EV Localization to 45% by 2034
Background drawn from MotorClaw's earlier coverage of Ceer Motors's official releases.
Why this matters
The reveal is presented as a milestone for Saudi Vision 2030, the national push to build an advanced industrial sector and diversify the economy. CEER projects it will add USD 8 billion to Saudi GDP and USD 21 billion to the country's trade balance by 2034 while creating direct and indirect jobs, so local workers, suppliers and the private sector are the groups most directly affected.
Terms in This Story
- PIF
- Public Investment Fund, the Saudi state investor that launched CEER in 2022 and is described as a key driver of the country's economic diversification.
- Saudi Vision 2030
- Saudi Arabia's national strategy, cited in the source as the framework for developing an advanced industrial sector.
- trade balance
- The difference between the value of a country's exports and the value of its imports.
Summarised from the linked release; details can be imperfect — always verify against the original source.