DS Automobiles and Adobe showcase generative AI car customization at VivaTech 2026
DS N°7 becomes the centerpiece of an interactive AI-powered customization experience using Adobe Firefly at VivaTech.
- 740 km
- 300 m2
What Happened
From June 17 to 20, DS Automobiles is presenting its new DS N°7 at VivaTech on the Adobe stand. Visitors can use Adobe Firefly, a generative AI tool, to design a unique version of the vehicle by customizing colors, textures, and driving environments. The AI generates a personalized visualization in seconds, and participants receive a downloadable image and a metal keychain as a souvenir.
“Our collaboration with Adobe is a perfect example of how DS Automobiles is embracing the potential of generative artificial intelligence tools such as Adobe Firefly, which can transform the way we communicate and fuels our creativity.”
740 kmWLTP cycle
The DS N°7 offers a range of up to 740 km on the WLTP cycle.
- Adobe Experience Manager for global web ecosystem
- Adobe Commerce for omnichannel shopping experiences
- Adobe Creative Cloud and Acrobat for workflow and document management
Why this matters
This partnership demonstrates how generative AI can transform customer engagement and personalization in the automotive industry.
Terms in This Story
- Generative AI
- Artificial intelligence that can create new content, such as images, based on learned patterns.
- WLTP
- Worldwide Harmonised Light Vehicles Test Procedure, a standard for measuring fuel consumption and electric range.
Summarised from the linked release; details can be imperfect — always verify against the original source.