DS Automobiles to Bring Concept Car and Six Models to 2026 Paris Motor Show
DS Automobiles will occupy a nearly 570 m² stand in Hall 4 at the 2026 Paris Motor Show, where the DS N°7 goes on sale and an exploratory concept car makes its debut.
- 570 m²
- 6
- 107.63 km/h
- 91st
What Happened
DS Automobiles will welcome the public to the Paris Motor Show in Hall 4 from 13 to 18 October 2026. The stand covers nearly 570 m² and has been conceived as a setting of freshness and modernity, matching what the brand calls its young and refreshed range. The event, the 91st Paris Motor Show, culminates with the DS N°7 going on sale — the star of the exhibition alongside the other models. DS is also using the show to shed light on its future design language through the launch of an exploratory concept car. The stand sits in the heart of the area occupied by all the Stellantis brands.
570m²
Hall 4 at the Paris Motor Show, stand A11, within the Stellantis brand area
“Paris is a particularly important event for DS Automobiles. With DS N°7, we're launching our new flagship and entering a new phase for the Brand. A car designed to travel differently, in unparalleled comfort and serenity, where technology is there above all to simplify life and make each journey more enjoyable. But DS must not just follow the established rules. It is up to us to create our own. This is also what we will show at the Paris Motor Show with a concept that explores an even bolder, more personal and decidedly different vision for the Brand.”
- DS N°8 ÉTOILE E-TENSE FWD Long Range — the brand's 100% electric flagship, Palladium Grey with Black roof and Alezan Nappa Brown leather interior
- DS N°7 LA PREMIÈRE E-TENSE AWD Long Range — Palladium Grey, Extended bi-tone, Byzantine Black Nappa leather interior
- DS N°7 PACK ÉTOILE E-TENSE FWD Long Range — Silky Green with Black roof, Céleste Grey Nappa leather interior
- DS N°7 ÉTOILE HYBRID — Silky Green with Black roof, Black Basalt Nappa leather interior
- DS N°4 ÉTOILE PLUG-IN HYBRID 240 — Cashemere with Black roof, Criollo Brown Nappa leather interior
- DS 3 MAISON SARAH LAVOINE HYBRID — Emerald Green with Parthénon Cream roof, Black Alcantara interior
DS Automobiles press conference on the brand's stand (Hall 4, stand A11)
Paris Motor Show open to the public in Hall 4
Live performance by Étienne de Crécy on the DS stand
Live performance by MYD on the DS stand
On the stand, visitors can watch a DS Master Saddler and Master upholsterer perform a variety of jobs live, sharing the moves that shape DS interiors from material choice and cutting to sewing and finishing, and the most curious are invited to try it alongside him. The DS Boutique continues the exploration with an exhibition and sale of original sketches by the brand's designers, all unique pieces tracing the creative act from first intentions on paper to final lines. As a partner to the French SailGP team, DS offers a virtual reality experience that puts visitors at the heart of a Grand Prix day, in the stands with fans and on board F50 boats capable of more than 100 km/h. Musical entertainment and many other surprises will punctuate the week.
Sitting at the centre of the stand under a large luminous dome that serves as the installation's centrepiece, a surprise designed by DS Automobiles promises to turn heads and give the public a "fever", representing a bold vision of the brand's future design potential. Visitors can take personalised selfies with the concept through a web app on their smartphone, choosing from several trims and various colours and then keeping or sharing their creation. A team of around twenty people, including DS Expert Advisers, will welcome visitors, demonstrate models, answer questions and offer personalised support for a potential purchase, including sales terms exclusive to the Paris Motor Show and the chance to test the DS N°7.
Previously from DS Automobiles
Xavier Chardon, who is quoted in this announcement as DS Automobiles CEO, took on the role on 1 September 2026 while keeping his position as CEO of Citroën. DS Automobiles had also launched a 360-degree "Put the world on mute" campaign on 30 August 2026 to support the DS N°7's arrival in French stores, ahead of the model now going on sale at the Paris Motor Show.
- Xavier Chardon Appointed DS Automobiles CEO While Keeping Citroën Role
- DS Automobiles launches 'Put the world on mute' ad campaign as DS N°7 arrives in French stores
Background drawn from MotorClaw's earlier coverage of DS Automobiles's official releases.
Why this matters
The Paris Motor Show is a major international showcase for car brands, and DS Automobiles is using it to launch the DS N°7 while previewing a concept that signals its future design direction. Visitors in France can test the DS N°7 at the show and take advantage of sales terms exclusive to the event.
Terms in This Story
- concept car
- A one-off or show-only vehicle built to preview a brand's future design or technology direction.
- E-TENSE
- A designation used by DS Automobiles on its electrified models.
- SailGP
- An international sailing championship in which national teams race high-speed catamarans.
- Nappa leather
- A premium, soft-tanned leather commonly used for high-end car interiors.
Summarised from the linked release; details can be imperfect — always verify against the original source.