DS Automobiles becomes title partner of Italian Open, names Antoine Rozner brand ambassador
DS Automobiles is expanding its golf sponsorship by becoming title partner of the Italian Open and signing French golfer Antoine Rozner as brand ambassador.
- $3 million
- 80
- 45
What Happened
DS Automobiles has announced two major moves in its golf marketing strategy: becoming the title partner of the Italian Open (renamed DS AUTOMOBILES 83RD OPEN D’ITALIA) and appointing French golfer Antoine Rozner as a brand ambassador. The Italian Open, a DP World Tour event, will take place June 25–28, 2026 at Circolo Golf Torino – La Mandria, with a $3 million prize fund. Rozner, a multiple DP World Tour winner, joins the brand alongside existing partnerships with the FedEx Open de France and the French Golf Federation.
- Date: 25–28 June 2026
- Location: Circolo Golf Torino – La Mandria, Italy
- Prize fund: $3 million
- On-site activations: DS model displays, premium hospitality, Pro-Am entry for DS teams, fleet of vehicles for players and guests
“This title partnership is part of a global strategy that we have built around three complementary pillars: international visibility, territorial anchoring and exclusive experiences. The DS Automobiles presence at the biggest golf competitions gives us global media exposure and allows us to address an audience that is perfectly in line with the spirit and values of our brand.”
“I am delighted to be associated with a brand like DS Automobiles, which embodies French innovation and excellence. Golf is a precision sport where every detail counts, and I find this same requirement in the world of DS. This partnership was a natural fit around strong common values.”
Why this matters
This strengthens DS Automobiles’ presence in golf, aligning with its brand values of excellence and precision, and targeting an elite international audience.
Terms in This Story
- DP World Tour
- The main professional golf tour in Europe, now global, operated by the European Tour group.
- Pro-Am
- A golf competition format where professional golfers team up with amateur golfers.
- Title partner
- A sponsor whose brand name is included in the official name of an event.
Summarised from the linked release; details can be imperfect — always verify against the original source.