DS Automobiles launches 'Put the world on mute' ad campaign as DS N°7 arrives in French stores
DS Automobiles is launching a 360-degree 'Put the world on mute' campaign on 30 August to support the DS N°7's arrival in French stores.
- 740 km
- €43,900
- 8 years or 160,000 km
- 47
What Happened
DS Automobiles is launching the 'Put the world on mute' advertising campaign on 30 August to support the arrival of its DS N°7 compact SUV in French stores. The campaign turns outside noise into a silent mime show backed by a remix of Icelandic artist Björk's 'It's Oh So Quiet'. It runs on television, the internet, the press, digital media and social networks, using a 360-degree media plan to position the N°7 at the heart of the brand's offering before the Paris Motor Show.
DS Automobiles launches the 'Put the world on mute' campaign.
DS EXPERIENCES days mark the N°7 going on sale in all French DS STORES, with test drives.
DS N°7 will be among major creations at the Paris Motor Show.
“The arrival of N°7 in our DS STORES is a particularly important moment for DS Automobiles. Destined to become the Brand's new best-seller, N°7 expresses a specific idea of travel where comfort, silence and refinement become an experience in their own right. The advertising campaign that will support this launch illustrates this singular vision of automotive well-being with accuracy and finesse.”
DS N°7 is the brand's latest design in the premium SUV segment, combining First Class comfort, serenity and efficiency. At the DS EXPERIENCES weekend, visitors can explore its different powertrains and specifications, get a personalised presentation from DS Experts, configure their car and take test drives. The model is available as a 100% electric E-TENSE with up to 740 km of WLTP range or as a hybrid, and features technologies including DS DRIVE ASSIST 2.0, DS ACTIVE SCAN SUSPENSION, DS PIXELVISION and DS NIGHT VISION. Its latest-generation architecture, specially crafted aerodynamics and quiet operation help transform every journey into a travel experience.
- N°7 HYBRID from €43,900 or from €495/month for a 36-month long-term lease over 30,000 km.
- N°7 E-TENSE FWD (up to 541 km range) from €46,990 or from €540/month (Pallas option pack included) after €540 initial payment with €3,400 CEE bonus deducted on a 36-month lease / 30,000 km.
- N°7 E-TENSE FWD LONG RANGE (up to 740 km range) from €50,610 or from €600/month (Pallas option pack included) after €600 initial payment with €4,550 CEE bonus deducted on a 36-month lease / 30,000 km.
- 100% electric and Business versions are eligible for the eco-score, allowing an allowance on benefits in kind of up to 70%.
- DS SERENITY premium warranty covers up to 8 years or 160,000 km (including infotainment), 24/7 roadside assistance in 47 countries and a courtesy vehicle.
Why this matters
The campaign marks the commercial debut of DS Automobiles' latest premium SUV, which the brand expects to become its new best-seller. Buyers in France can see and test the car at DS EXPERIENCES days in September, ahead of the Paris Motor Show. The launch also highlights the model's focus on silence, comfort and refinement as its key differentiators.
Terms in This Story
- E-TENSE
- DS Automobiles' name for its electrified powertrains, including fully electric and hybrid versions.
- WLTP
- Worldwide harmonised Light vehicles Test Procedure, a standard for measuring fuel consumption and electric range.
- CEE bonus
- French government ecological bonus that reduces the purchase price of low-emission vehicles.
- DS SERENITY
- DS Automobiles' premium warranty programme covering the vehicle for an extended period.
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