Ferrari climbs to #51 in Interbrand's Best Global Brands 2026 as brand value rises over 14% to $17.7 billion
Interbrand's Best Global Brands 2026 report puts Ferrari at #51, up three places, with brand value above $17.7 billion — a gain of more than 14%.
- #51
- 3
- $17.7 billion
- more than 14%
What Happened
Ferrari moved up three places to #51 in Interbrand's Best Global Brands 2026 report, the study the company describes as the world's longest running and most influential on brands. That climb placed Ferrari among the 'Top Risers' in Interbrand's analysis. The report also reaffirmed Ferrari's position as the world's most valuable global Italian brand.
$17.7 billion
Brand value grew by more than 14% year on year, according to Interbrand's Best Global Brands 2026 report.
- Ranking: #51, up three places from the previous edition
- Named among the 'Top Risers' in Interbrand's analysis
- Brand value: more than $17.7 billion, growth of over 14%
- Brand Strength Score: 85
- Role of Brand score: 73%, a measure of influence on consumer choices
“Among all the measures of Ferrari's performance, one captures, in a single snapshot, our ability to generate value, innovation and inspiration on a global scale: the value of our brand.”
Ferrari presents the 2026 results and the sustained upward trend as confirmation of its overall strategy across what it calls its three souls: racing, sports cars and lifestyle. The company says the figures also demonstrate its ability to expand coherently and credibly into new arenas, from selected luxury and lifestyle categories to racing projects such as offshore sailing.
Why this matters
The ranking is a third-party snapshot of how much the Ferrari name itself is worth, so it matters to investors and to the company as it pushes beyond cars into luxury and lifestyle categories. It also marks Ferrari as the most valuable global Italian brand in the study and one of the year's biggest climbers.
Terms in This Story
- Interbrand Best Global Brands
- An annual ranking published by consultancy Interbrand that estimates and compares the financial value of major corporate brands worldwide.
- Brand value
- An estimate, in currency terms, of what a brand name itself is worth as an asset, separate from the physical products a company sells.
- Brand Strength Score
- An index used in brand rankings to gauge how strong a brand is across factors such as distinctiveness, relevance and customer loyalty.
- Role of Brand
- A measure of how much a brand name influences a customer's decision to buy, usually expressed as a percentage of the purchase decision.
Summarised from the linked release; details can be imperfect — always verify against the original source.