Ford and Carhartt Design 2027 Super Duty Package for Skilled Trades Workers
Ford and Carhartt have teamed up to create a new 2027 Super Duty Carhartt package designed specifically for tradespeople who rely on both brands.
- 2027
- 1923
What Happened
Ford and Carhartt have collaborated for months to develop the 2027 Ford Super Duty Carhartt package, set for release later this year. The package features Carhartt-inspired interiors, manhole-cover-inspired wheels, and a color palette of darker tones. The truck is aimed at the millions of workers in the Essential Economy who value durability and utility.
“I grew up knowing Carhartt was what you wore to work.”
- Manhole-inspired wheels
- Triple-stitch seam reinforcement
- Carhartt logo on fender vents over the engine
- Commercial-grade seat material with abrasion resistance and liquid repellency
- Neutral color palette with darker tones
Why this matters
The collaboration honors the essential workers of the Essential Economy by incorporating durable, workwear-inspired design elements into a rugged truck, reinforcing the connection between two iconic brands.
Terms in This Story
- Super Duty
- Ford's lineup of heavy-duty pickup trucks designed for towing and hauling.
- Essential Economy
- The segment of the economy comprising tradespeople, laborers, and service workers who perform essential hands-on work.
Summarised from the linked release; details can be imperfect — always verify against the original source.