Ford Expands BlueCruise 1.4 Update to 2024 F-150 Owners in Largest Single-Model-Year Rollout
Ford is rolling out BlueCruise 1.4 to hundreds of thousands of 2024 model year F-150 owners, marking one of the largest hands-free driving software updates for a single model year.
- 118 million miles
- 1.6 million hours
- 101%
- 9
What Happened
Ford is deploying BlueCruise 1.4, its latest hands-free highway driving software, to hundreds of thousands of eligible 2024 model year F-150 customers. These owners will upgrade from BlueCruise 1.2 to 1.4, following earlier rollouts to 2025 model year F-150s from the factory and 2022-2023 model year trucks last year. This marks one of the largest BlueCruise software updates ever deployed on a single model year.
BlueCruise 1.4 started shipping from the factory on F-150.
BlueCruise 1.4 rolled out to 2022-2023 model year F-150 customers (upgrade from 1.0 to 1.4).
BlueCruise 1.4 rollout expands to 2024 model year F-150 customers (upgrade from 1.2 to 1.4).
118 million milesmiles
F-150 customers drove the most BlueCruise hands-free highway miles among all equipped Ford and Lincoln vehicles.
- F-150
- F-150 Lightning
- Expedition
- Explorer
- Mustang Mach-E
- Entire Lincoln lineup (some model years back to 2021)
BlueCruise updates require complex modifications to multiple system modules and in-vehicle screens, unlike a smartphone update. Ford uses a Continuous Learning Loop process, where data shared by customers from BlueCruise-equipped vehicles directly informs new software versions. In 2025, F-150 owners spent 1.6 million hours hands-free, a 101% year-over-year increase, reflecting growing trust and usage.
Why this matters
This update brings the latest hands-free highway driving technology to a wider range of F-150 owners, improving safety and convenience. The expansion demonstrates Ford's commitment to continuously enhancing BlueCruise across multiple model years and vehicle lines, benefiting drivers who already own compatible trucks.
Terms in This Story
- BlueCruise
- Ford's hands-free advanced driver-assistance system for highway driving, allowing drivers to take their hands off the wheel in designated zones.
- Hands-free driving
- A driver-assist feature that permits the driver to remove their hands from the steering wheel under specific conditions, typically on pre-mapped highways, while still monitoring the road.
Summarised from the linked release; details can be imperfect — always verify against the original source.