Geely opens Swiss sales with two electric models and a plug-in hybrid SUV
Geely Auto has started selling cars in Switzerland, showing three vehicles at a Zurich event and adding another European country to its expansion map.
- 3
- 2
- 1
- more than 100
What Happened
Geely Auto has launched in Switzerland, the Chinese manufacturer's newest market in Europe. The company held a brand and product event in Zurich on September 16 and announced the entry in a statement on Monday, September 21. The event presented a three-car lineup: E5, E2 and Starray EM-i, aimed at different parts of the market.
- Geely E5: compact SUV, battery electric
- Geely E2: crossover, battery electric
- Starray EM-i: mid-size SUV, plug-in hybrid
Geely holds its Swiss launch event in Zurich, showing three vehicles — E5, E2 and Starray EM-i — to dealers, partners and media.
Geely confirms the market entry in a statement, making the launch public.
more than 100guests
Dealerships, media and key account partners were among those who attended the test drives held alongside the launch.
“GEELY Auto has officially arrived in Switzerland.”
Why this matters
The launch puts Switzerland on the list of European markets Geely has entered, which the company presents as an ongoing push beyond China. Swiss drivers gain three electrified choices from a brand that is new to them, and the dealers, media and key account partners at the Zurich event were the first to see the cars in person.
Terms in This Story
- Battery electric
- A vehicle powered only by an onboard battery and electric motor, with no gasoline or diesel engine.
- Plug-in hybrid
- A vehicle with both a combustion engine and a battery that can be recharged from an external power source.
- Crossover
- A car built on a passenger-car platform but styled with the taller body of an SUV.
A brief summary; details can be imperfect — always verify against the original source.