Hyundai Motor Wins Grand Prix and Bronze Lion at Cannes Lions for Second Straight Year
Hyundai Motor won a Grand Prix for its 'Coquí Alarmed' campaign and a Bronze Lion for 'Forests Without Names,' continuing its creative winning streak.
- 14
- 3
What Happened
Hyundai Motor Company won Grand Prix and Bronze Lion awards at the Cannes Lions International Festival of Creativity 2026, marking the second consecutive year of recognition. The 'Coquí Alarmed' and 'Forests Without Names' campaigns were praised for their creativity and social impact.
The Grand Prix-winning 'Coquí Alarmed' campaign, created by Hyundai Puerto Rico, replaced the standard alarm sound of rental vehicles with the croaking of the native coquí frog. This turned a defensive cultural response into a movement, also raising awareness about the conservation of the threatened species.
The Bronze Lion-winning 'Forests Without Names' campaign highlights unprotected sea forests by officially naming them and creating a Global Sea Forest Map. The initiative has secured policy recognition in Korea and expanded globally with local NGOs.
Why this matters
The awards show Hyundai's commitment to using advertising for cultural preservation and environmental awareness, strengthening its brand image beyond automotive.
Terms in This Story
- Sea forests
- Marine ecosystems formed by thriving seaweed in coastal waters, known for high carbon sequestration and diverse ecological functions.
Summarised from the linked release; details can be imperfect — always verify against the original source.