Lancia marks 120 years with 140 club enthusiasts in Turin and a first look at the new Gamma
More than 140 Lancia club enthusiasts from Italy and across Europe gathered at the Heritage Hub in Turin to celebrate the brand's 120th anniversary and preview the new Gamma.
- 140+
- 120
- 1906
What Happened
More than 140 enthusiasts from officially recognized Lancia Clubs across Italy and Europe gathered at the Heritage Hub in Turin for a day dedicated to the brand's 120th anniversary. The event was built around the bond between Lancia and its international community, bringing together people who for generations have preserved, promoted and shared the brand's culture and history. The Heritage Hub, which houses a collection of historic vehicles, hosted guided tours covering the models, innovations and design solutions that shaped Lancia's identity from 1906 to the present day.
- More than 140 enthusiasts from officially recognized Lancia Clubs in Italy and across Europe gathered in Turin.
- Guided tours of the Heritage Hub collection traced Lancia's models, innovations and design solutions from 1906 onward.
- A plenary session with Lancia management covered the brand's key projects and upcoming milestones.
- Club representatives received an exclusive preview of the New Lancia Gamma.
Among the most eagerly anticipated moments of the event was the exclusive preview of the New Lancia Gamma, which allowed club representatives to discover the next chapter in the Lancia range and take a closer look at its design, content and key features. The Gamma is designed, developed and built in Italy at the Stellantis plant in Melfi. Lancia places the car in a new phase that began with the new Ypsilon and the brand's official return to rallying, with design, innovation, customer experience and sustainability driving its evolution.
140+people
Representing officially recognized Lancia Clubs from Italy and across Europe.
The relationship with the clubs holds a special place in Lancia's history. Through their commitment to preserving vehicles, organizing meetings and events, and promoting the brand's culture, enthusiasts help pass on an automotive heritage that transcends generations and borders. The brand says that 120 years after its foundation it continues to honor its roots while looking toward the future, keeping Italian elegance, innovation and distinctive character at its core.
Lancia is founded; the brand traces its models, innovations and design identity from this year to the present day.
More than 140 enthusiasts from officially recognized Lancia Clubs in Italy and Europe mark the 120th anniversary at the Heritage Hub in Turin, with a preview of the New Lancia Gamma.
Previously from Lancia
Earlier in September 2026, Lancia reorganized its leadership, putting Arnaud Belloni in charge of the FIAT, Abarth and Lancia brands. The change was made in line with Stellantis's FaSTLAne 2030 plan.
Background drawn from MotorClaw's earlier coverage of Lancia's official releases.
Why this matters
Lancia is marking 120 years while rebuilding its model range under Stellantis, and it relies on its officially recognized clubs to keep the brand's history alive across Europe. The event shows how much that enthusiast community matters to the marque and gives it an early look at the New Gamma, the next step in that revival.
Terms in This Story
- Heritage Hub
- A dedicated location where a car brand keeps, maintains and displays its collection of historic vehicles for events and visits.
- Officially recognized club
- An owners' or enthusiasts' organization formally acknowledged by a car brand, which takes part in brand events and helps preserve its heritage.
- Plenary session
- A meeting attended by all participants, typically combining presentations from management with an open discussion.
Summarised from the linked release; details can be imperfect — always verify against the original source.